Apple launched the current generation MacBook Air with the new M2 SoC in June 2022. Apple was expected to launch his 14-inch and 16-inch MacBook Pros with his M2 Pro and M2 Max in fall 2022.
Digi Times currently reporting The M2 Pro/M2 Max MacBook Pro update has been ‘delayed again’ and will not be ‘in the market in early 2023’. The publication did not provide guidance on when the launch would take place, but Bloomberg’s Mark Garman Over the weekend, it said the new laptop could arrive in the first half of 2023.
With this in mind, Apple may announce a new MacBook Pro at WWDC 2023. This he is likely to be done in early June. Apple unveiled his M2-based MacBook Air at the same event last year.
Gurman suggests that the M2 and M2 Max offer only a “small leap” over their predecessors, and performance junkies want to temper their expectations with a refresh of the MacBook Pro. Additionally, given that the current chassis he just came out in late 2021, Apple has no plans to make any design changes to his new MacBook Pro.
There’s also speculation that overall MacBook sales could continue to fall by as much as 50% in Q1 2023. Digi Times Apple claims it is “adjusting shipment ratios” due to weak demand in the fourth quarter. In addition, MacBook inventory levels are higher than Apple wants, and he is calling on Quanta and Foxconn to reduce shipments. Also complicating matters is that many Apple customers are waiting for updates to their MacBook Pros, further reducing demand on existing inventory.
As we reported yesterday, Q4 2022 global PC shipments plunged 28% compared to Q4 2021. IDC says “the pandemic boom in the PC market is over.” While Canalys are added“As the cost of energy and basic commodities rises in major markets such as the US and Europe, and consumers are ready to delay their upgrades, spending on big-ticket items such as PCs is on the backburner. “
Despite the pessimism and pessimism over the decline in PC sales in Q4 2022, Apple has fared better than most companies in the industry. Worldwide, his PC shipments from Lenovo, Hewlett-Packard and Dell fell by 28.5%, 29% and 37.2% year over year, according to IDC. Apple, on the other hand, held his 2.1% decline. The company also gained his PC market share globally, rising from his 8.2% in Q4 2021 to his 11.2% in Q4 2022.