Last year, it was announced that CaseLabs would be reborn as a Swedish company. Now the new owners are detailing their plans for the company, but it seems to be a slow start.
Brand fan Emil Rytterstedt purchased the rights to the brand in 2021 after the California company closed in 2018.so Press release issued by TechPowerUpRytterstedt outlined a series of steps the company would take to grow under his new management.
We already have a revamped website (including an extensive FAQ), and Rytterstadt and a partner (just named “Daniel”) will soon add an online shop, in what they call a “soft launch.” increase.
When will the “hard launch” happen? It’s a little muddy. “It will happen when manufacturing, quality control, logistics, etc. feel under control,” Rytterstadt wrote, at which point the company will offer previous models, accessories and parts, effectively shutting down. Revert to previous state. .
CaseLabs is no longer in the US, but Rytterstadt and Daniel still want to work there. Rytterstadt writes that it is looking for partners in North America in hopes of reducing international shipping costs. Until then, CaseLabs will “consider offsetting higher shipping costs to North America with discounts,” he suggests.
New case models and research
The vision will, at some point, include new and revised case models. Rytterstadt writes that he hopes to update the model with “revision A” changes, citing when the SMA8 case was updated under the title SMA8-A. Following that, the company began developing new designs, highlighting the potential for Small Form Factor (SFF) cases that range from 7 to 10 liters or ~15L, which is quite large.
There’s no timeline yet, but Rytterstadt said the company is putting together a roadmap.
In the meantime, the company said it plans to survey newsletter subscribers to find out which spare parts are most in demand from existing CaseLabs case owners. afterwards? Well, you can bet you’ll get CaseLabs marketing emails. The company found out about his desire for tempered glass and his SFF case in previous research.
It’s unclear if Rytterstadt and Daniel have higher-level changes in mind for the company. In the release, they wrote, “We want to develop CaseLabs as a brand and expand our product range.” His original CaseLabs were mostly custom liquid-cooled PC builds aimed at hardcore enthusiasts only. But before they can expand, they’ll need to launch and run a new company, which can be a daunting task.