China-Based Lenovo Tops Russia’s PC Market
Rising inflation and prices, geopolitical instability, and the end of the coronavirus rally have led to a global decline in PC sales over the past few quarters. But in Russia, there was another reason behind the decline in PC sales. Major PC brands and component his vendors left the country, major brands pulled out, and everyone started saving. Yet even as sales in the first half of 2022 decline by 20% year-on-year, some companies are thriving. Lenovo seems to be among them.
Lenovo topped the list of PC suppliers with 95,000 units in the first half of 2022, up 3% (probably up 3% year-on-year) after officially exiting the Russian market earlier this year. of PCs and hardware. Followed by his 80,000 units of HP, decreased by 93%. The third place is Russia’s major white box maker Aquarius with 61,100 units. The latter achieved his 215% increase in sales, the company said. Traditionally, the market was dominated by Dell and HP.
PC sales in Russia reached 1.18 million in the first half of 2022, analysts at major distributor Marvel report Vedomosti (opens in new tab)That’s down about 20% from the same period in 2021, based on data from major distributor Marvel. Unfortunately, after the brutal Russian invasion of Ukraine on February 24th, Gartner and IDC stopped monitoring this market, so we only have this kind of data.
Top PC makers like Lenovo, HP, Dell and Apple all left Russia after the bloody war began. HP’s sales he halved in the first half of 2022, but Lenovo’s shipments increased. Given that Lenovo officially left the country in his May, it’s hard to tell if he’s omitted any rules here. As such, we’re dealing with numbers for the first half of the year (no, IDC and Gartner don’t cover his PC market in Russia, so no data other than what Marvel kindly provided).
A Russian gray box PC supplier has commented that demand has at least doubled.
“For Aquarius, we saw a 215% increase in revenue. [over three quarters of 2022]” said Vladimir Stepanov, head of Aquarius, in an interview. Vedomosti.
Marvel, on the other hand, struggled with its third-quarter data given consumer and business behavior, especially in Russia, and global dynamics.
“Q3 results are very difficult to speculate due to the combination of many factors,” Marvel analysts wrote. Vedomosti“On the one hand, business activity is declining, but on the other hand, [graphics cards availability at lower prices] due to severe decline [of interest from miners]. [Meanwhile there is a question] Whether our large customers have successfully adapted to the new reality.”