A little-known graphics card supplier that used to sell its products in various marketplaces based in China is now available in the US from respected retailers such as: Amazon (opens in new tab) and new egg (opens in new tab)These add-in boards (AIBs) are neither too cheap nor too expensive, but they started appearing in the US around the time the Ethereum cryptocurrency mining boom collapsed.
Everyone knows Asus, Gigabyte, and MSI, but few know about brands like: 51 risk (opens in new tab), AX Gaming (opens in new tab) (Inno3D sub-brand), corn (opens in new tab), Max Sun (opens in new tab), Mircet (opens in new tab)and Peladon (opens in new tab)These companies sold their products exclusively on markets such as AliExpress and Taobao. It was aimed at customers in the Asia-Pacific region and enthusiasts willing to buy something exotic like a desktop graphics card based on Nvidia’s GeForce RTX 3070 Ti laptop GPU.
So far, none of these companies have attempted to sell such exotic products in the US, and with configurations recommended by AMD and Nvidia, many of their offerings make it onto the best graphics card lists. It could easily be listed. Graphics cards sold under these trademarks can cost less or more than the name brand competitors.
For example, a GeForce RTX 3070 with 51Risc is priced at $459 (opens in new tab) That’s cheaper than Gigabyte’s Eagle GeForce RTX 3070. $499 (opens in new tab) Maxsun’s GeForce RTX 3070 is priced at $519 (opens in new tab) (And a $20 promotional gift card is bundled).On the other hand, the GeForce RTX 3070 graphics card Mircet (opens in new tab) and Peladon (opens in new tab) The latter is $20 cheaper because they look the same. Both boards appear to come from the same factory, but only have fan stickers to distinguish them.
It’s hard to say exactly why these lesser-known brands have decided to go head-to-head with the big names on Amazon and Newegg, but competition is always good, and more is more fun. Some might argue that This assumes that the card actually works perfectly and provides the expected performance. isn’t it what we were able to test. There’s also the issue of warranty support should you encounter any issues in the future.
The market for discrete graphics cards for desktop PCs is modest. John Peddy ResearchHowever, there is fierce competition among AIB suppliers.
There are about 10 major graphics card manufacturers with well-known trademarks and several sub-brands targeting specific regions. For example, Palit makes many GPUs for the global market, but also sells the (almost identical) KFA2 and Galax brands for the European and US markets. Historically, there have been so-called obscure brands, but they have disappeared as graphics card TAM has shrunk from his 2006 about 85 million units to about 38 million units in 2022.
That said, there are still graphics card suppliers bold enough to take on the giants for the US market, even if they may not sell in bulk. The only question is if they plan to stay longer or just sell some boards because they couldn’t sell them elsewhere.
