Connecting fans to the artists with NFTs – Public Pressure – SlateCast #41
Sergio Mottola, Founder and CEO of NFT Marketplace Public Pressure, met with CryptoSlate’s Akiba to discuss the present and future of music NFTs.
What do NFTs offer?
Going forward, Akiba asked Mottola to speak more about what NFTs offer the music industry and artists.
Public Pressure is improving its NFT technology to move the music industry to Web3. Our main goal here is to provide complete transparency and fair revenue sharing.
“If you are talking about full transparency, this deal will work. Everyone in the crypto industry will tell you it is the perfect use of NFTs.”
“The real game changer is the relationship with the fan base,” Mottola replied, adding that NFT will create tools that allow artists to own their fan community.
“Now they [the artists] We don’t own a community as all the tools we use to communicate with our fanbase are centralized like Instagram and Facebook. ”
Mottola added that Public Pressure’s main goal is to innovate to strengthen the relationship between the fan base and the artist.
public pressure
Mottola defines Public Pressure as “a web3 media company at the top of the NFT marketplace dedicated to the music industry”.
Public Pressure has two marketplaces, primary and secondary. The primary market is “where you can drop your NFT collection,” Mottola says, adding. ”
According to Mottola, the Public Pressure Marketplace is also designed to ensure that artists receive a percentage of the money each time an NFT changes ownership.
The future of NFT music
Public Pressure aims to become the number one music media company operating in the Polkadot (DOT) ecosystem in the long term. As for short-term goals, Mottola said the company is looking at its intellectual property and rights because “there’s a lot to do.”
Mottola said his thoughts on whether NFT technology will replace record labels are “more like a merger, not a takeover.” He simply pointed out that he created iTunes for Web3 and it just doesn’t work.
Mottola says:
“We designed the platform so that the label could exist as an actor with the artist. There was a lot of creative work done by the label. I don’t think it’s going to be broken by some of the technology that makes it so.”
“Killing a business doesn’t bring growth,” Mottola said in closing.
