Despite Sanctions, Russians Still Obtaining Latest PCs From Major Brands
Most of the world-famous PC brands left Russia after Russia invaded Ukraine in February 2022. Nevertheless, Russia continues to get PCs with Apple, Dell and HP badges through gray market imports. Foreign brands accounted for more than 90% of his PC market in Russia last year, while domestic brands accounted for just 9%. C-newsInterestingly, CPU sales remained flat in 2022 despite neither AMD nor Intel officially shipping products to Russia. Kommersant.
According to the GS Group data cited, the Chinese brand will remain the leading PC supplier (including Lenovo and Huawei) in Russia in 2022, with a market share of around 38%. Meanwhile, Taiwanese vendors such as MSI, Acer, and Asus captured a 35% share of the Russian PC market, while US-originating PC OEMs (Apple, Dell, HP, etc.) dominated 19%. In contrast, Russian vendors supply 9% of PCs sold in the country, up from 4% in 2021 and 3% in 2022.
Most of the well-known American, Chinese and Taiwanese PC makers officially left Russia after Russia started a war with Ukraine, but their products now flow through other countries such as Turkey and the UAE. is flowing to Russia. PCs with domestic PC vendor badges are mostly produced in China as barebones, officially shipped to China and configured locally. While they are growing in popularity, this does not mean that the country is expanding computer production. increase.
GS Group does not disclose the number of PCs sold in Russia in 2022. Meanwhile, analysts at the country’s leading distributor, Marvel, estimated that his PC sales in the country in the first half of the year reached his 1.18 million units. We don’t know how many were supplied in the second half of the year as many brands have pulled out, but it’s reasonable for Russia’s PC TAM to speculate that in his 2022 he’s crossed the 2 million mark.
Interestingly, based on Federal Customs Service figures, only about half of the CPUs powering these systems were legally supplied to the country.
Kommersant reports that about 1,027,000 CPUs will be shipped to Russia in 2022. About 782,000 of them were made by Intel (up 9% year-on-year) and 143,000 had AMD trademarks (down 2x compared to 2021). 1000 was developed by another vendor and probably contains some Chinese names.