EA Strikes Big Money Deal With English Premier League After Losing FIFA Name
EA Sports is reportedly on the verge of agreeing a new six-year deal with the English Premier League worth around £488m, more than double the original deal. It is
sky sports The club reported on Friday it had been briefed on the deal, which is expected to bring in more than £80 million a year. reserves the right to
The new deal reflects the strength of the EPL, which has grown into the most profitable league in the world thanks to profitable television deals. It made the EPL an international powerhouse and allowed us to snatch major stars like Erling Haaland.
EPL’s brand recognition will be a major catch for EA, which recently lost its FIFA license after the group reportedly demanded around $1 billion. In addition to the name change for the first time in almost 30 years, EA Sports FC will lose the right to participate in the World Cup. However, EA has contracts with hundreds of teams and athletes and over 30 leagues, allowing us to retain real-world names and venues.
This gives it a valuable edge over Konami’s eFootball series, which has valuable deals with clubs such as Barcelona, Manchester United and Inter Milan, but otherwise, in terms of licensing It lags far behind EA’s soccer juggernaut.
The FIFA Series, now renamed EA Sports FC, is a giant for EA, earning billions of dollars thanks to its highly profitable FIFA Ultimate Team mode. This has allowed EA to remain profitable despite the slower traditional release.
A review of FIFA 23 called it “the pretentious swan song of the series”, but criticized the lack of attention to non-FUT modes.
“EA’s frugal approach to unearned modes makes FIFA 23 a very familiar beast compared to previous years, and Ultimate Team’s aggressive focus on microtransactions continues to take a lot of the fun out of it. I’m here.
EA claims the lack of licensing restrictions will give the series more creative freedom. You’ll get to see for yourself when EA Sports FC launches later this year.
Kat Bailey is IGN’s Senior News Editor and co-host of Nintendo Voice Chat. Any tips? Send her a DM at @the_katbot.
