Gaming PC

European Retailers Slap Premiums on Nvidia RTX 4080 Graphics Cards

Last week, we got the first info on US pricing for Nvidia GeForce RTX 4080 graphics cards at retailers. The signs aren’t good, and it looks like it’s going to be difficult for consumers to buy many models that come close to the manufacturer’s suggested retail price this Wednesday (November 16th release). However, the first European prices have started to appear over the weekend, and the cheapest model listed costs £1,166 ($1,368) excluding his VAT, which looks to have deteriorated significantly.

For sample RTX 4080 pricing, we checked popular tech retailers in Denmark, France, and the UK and compared them to Microcenter’s US prices. All the retailers we checked had Asus TUF Gaming GeForce RTX 4080 available in cheaper SKUs. The most expensive option from all the retailers we sampled was the Asus ROG Strix RTX 4080 OC Edition.

Swipe to scroll horizontally

denmark, pro shop

France, Infomax

uk box

USA, Microcenter

Asus TUF RTX 4080

11.299,00 Kroner ($1,566)

€1,430 ($1,474)

£1,166 ($1,368)


Asus Strix RTX 4080 OC

11.752,00 Kroner ($1,629.20)

€1,775 ($1,830)

£1,375 ($1,614)


(Image credit: Future)

Nvidia announced the GeForce RTX 4080 with a suggested retail price of $1,199, while the flagship RTX 4090 has a suggested retail price of $1,599. We used European prices excluding sales tax before applying today’s USD exchange rate.

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