Immutable’s Guild of Guardians on building trust to onboard traditional gamers

Following a new trend within Web3 games, the Guild of Guardians seeks to promote the concept of ‘play to earn’ rather than play to earn. Gods Unchained, from the team behind Immutable Studios, focuses on digital asset ownership as a byproduct of engaging game design and replayability.

Guild of Guardians Elite Talent

CryptoSlate spokes When Sangita Sarkar, Head of Marketing at Immutable Studios, talks about the upcoming Guild of Guardians and the future of web3 games. Sarkar is a rock star in his gaming space on mobile and has worked on his AAA titles including; Words With Friends, Harry Potter: Hogwarts Mystery, Deer Hunter.

sarkar said crypto slate That she succeeds when working “on the cutting edge of the game.” Having ridden both waves of Facebook and mobile when his game’s popularity was still in its infancy, Sarkar believes the next big moment in gaming is the official arrival of web3.

Speaking to Sarkar, it’s clear that gaming is her passion, as she tells us that she’s been a PC gamer since the day she played the original Doom and Quake game when she was seven years old. A role in a significant game studio with a proven track record across a wealth of game platforms and genres. This is a testament to the attractiveness of the web3 space and another example of elite talent leaving web2 for blockchain-related projects.

The decline and rise of web3 games

The Guild of Guardians utilizes NFTs to reward users and allow players to own in-game assets. Sarkar talks about “countless hours and money” spent on traditional games to acquire in-game items without a physical ownership model. Items in web2 belong to the developer or publisher of the game and players have no say in what they can do with their in-game assets.

Sarkar clearly recognizes that many web3 games in the past “laid too much emphasis on the investment side of the game” built on blockchain technology. Gamers are not investors. They are a group of people seeking entertainment and escapism through storytelling technology.

Turning entertainment media into an investment vehicle and expecting gamers to buy into the concept shows a clear lack of understanding of web3’s value proposition.

Conversely, Sarkar explained that he believes the Guild of Guardians is pushing web3 games towards attracting players from both web2 and web3.

When asked why she believes blockchain has become a “dirty” word within the gaming space, Sarkar said that the fear of web2 gamers moving to web3 stems from an innate hatred of blockchain. I pointed out that it was not very relevant and was likely the result of a lack of understanding. Mixed with the fear of losing money.

Sarkar does not believe that traditional gamers are turning away from blockchain technology because of specific mistakes the industry has made. Instead, she says that better education and better gameplay are all needed to bring about the dawn of Web3 games.

Still, when pressed on the issue, Sarkar overpromised what he could deliver, and the developer who released the token without a product may have caused some gamers to lose faith in web3. acknowledged that there is

In contrast to these early web3 games, Sarkar said Guild of Guardians has real alpha testers currently playing builds of the game and providing feedback to prepare the game for next year’s launch. said to offer.

Guilds of Guardians Release

When asked when the game will be released to the public, Sarkar said he expected an announcement in early 2023, although an announcement would be forthcoming.

Sarkar is clear that the game is focused on gameplay, but Immutable X website We will not hesitate to promote the Guild of Guardians as a way to profit.

“Guild of Guardians is a mobile RPG that allows gamers to earn huge profits through their passion for gaming. In this online fantasy action role-playing game, players can build their dream team of Guardians and trade in Guilds. You can compete for great rewards.”

In the meantime, stay tuned for gameplay reveals in the coming weeks on CryptoSlate’s YouTube channel and lenses.