Gaming PC

Intel to Drop Celeron and Pentium Branding From Laptop Parts In 2023

We’re still over a quarter by the end of 2022, but Intel is already aiming for 2023 and is aiming for a final refresh of its mobile processors. To that end, today the company announced that it is undergoing a low-end rebrand.

After 2023, Intel will discontinue the Pentium and Celeron brands of laptop processors. Instead, Intel will have a single “Intel Processor” branding for the lower end of the market and will keep the Core branding (which has multiple layers) for the rest of Intel’s mobile product stack.

“Whether for work or play, the importance of the PC is becoming increasingly apparent as the breakneck pace of technological development continues to shape the world. We’re working to push forward, and Intel’s entry-level processor family has been integral to raising the bar for PCs at all price points.The new Intel processor brand simplifies our offerings, so users can You can focus on choosing the right processor for your needs.”

– Josh Newman, Intel Vice President and Interim General Manager of Mobile Client Platforms

Notably, this change only applies to future laptop parts. At this time, Intel has not announced any changes to desktop or embedded parts. But with that said, I wouldn’t be in the least bit surprised if these changes eventually made it to the desktop as well. keep.

Both Intel’s current generation Pentium and Celeron products are based on Alder Lake-U processors with a single performance core and four (1 block) efficiency cores. The only difference between these SKUs, besides price, is clock speed. Specifically, there is no turbo on Celeron parts. So if Intel pursues a similar strategy in future generations, it wouldn’t be crazy for him to fold two similar products under one brand. However, the decision to abandon certain branding is unusual for Intel.

That said, this segment of this generation is conspicuously lacking in “pure” Atom parts. Intel has yet to produce a true entry-level part using the Gracemont Atom core. So everything below Alder Lake Pentiums/Celerons are final generation Tremont Atoms. So, Intel’s cheapest laptop segment may have bigger changes underway.

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