Earlier in the week, Nvidia dropped the Ada Lovelace family bombshell. The GeForce RTX 4080 12GB has shared that it has decided to cancel its launch following widespread criticism of this SKU on a wide range of media, social media and tech forums. Essentially, many people thought his low-spec RTX 4080 was too small to be properly named. Along with the reduced memory quota that is evident from the product name, the narrower memory bus and roughly 25% fewer CUDA cores were too much for die-hard fans to swallow at this stage of RTX40’s rollout.
At this stage in the product family launch, Nvidia couldn’t change the situation without severely impacting its partners. It will therefore be interesting to hear about the costs faced by partners in re-labeling, re-boxing, re-branding and re-flashing what was supposed to be released as a GeForce RTX 4080 12GB product. Preparing new artwork, printing, cutting and folding high quality boxes is not cheap and labor costs. Then you may need a new label on your hardware cooler or his PCB depending on what is printed. Last but not least, these GPUs must be re-flashed with an appropriately renamed BIOS and supported by drivers recognized by the new name.
gamers nexus With AIB’s allegedly tight margins, Nvidia wants to be generous to make up for its marketing missteps, but it doesn’t seem to cover costs 100%.
A potential issue with downplaying the physical rebranding of the package/hardware was reported by Gamers Nexus. Some auction site users believe that they may be tempted to peel off packaging and hardware branding stickers and other simple modifications to get cash from novice buyers.
|graphics card||RTX4090||RTX4080 16GB||RTX4070 Ti?||RTX4070||RTX4060||RTX4050|
|process technology||TSMC 4N||TSMC 4N||TSMC 4N||TSMC 4N||TSMC 4N||TSMC 4N|
|Transistor (billion)||76.3||45.9||35.8||35.8||twenty five?||18?|
|Die size (mm^2)||608.4||378.6||294.5||294.5||225?||175?|
|GPU core (shader)||16384||9728||7680||6400?||4096?||3072?|
|Ray Tracing “Core”||128||76||60||50?||32?||twenty four?|
|Boost Clock (MHz)||2520||2505||2610||2600?||2600?||2600?|
|VRAM Speed (Gbps)||twenty one||22.4||twenty one||18?||18?||18?|
|VRAM (GB)||twenty four||16||12||12?||8?||8?|
|VRAM bus width||384||256||192||192?||128?||64?|
|TFLOPS FP32 (Boost)||82.6||48.7||40.1||33.3?||21.3?||16.0?|
|TFLOPS FP16 (FP8)||661 (1321)||390 (780)||321 (641)||266 (532)?||170 (341)?||128 (256)?|
|Release date||October 2022||November 2022||CES 2023?||~January 2023?||~April 2023?||~August 2023?|
Elsewhere in the Gamers Nexus video, it’s claimed that new names for these rebranded graphics cards are yet to be decided. However, we understand from conversations with industry insiders that the new name could possibly be RTX 4070 or RTX 4070 Ti. The price will also be in the lower tier flavors, but I’m not sure how much it will be.
It would be nice if Nvidia didn’t implement any more spec reductions on the renamed product, for example via a new BIOS, as the RTX 4080 12GB SKU zapping would benefit from evaporating.
Of course, the Nvidia GeForce RTX 4080, renamed as the RTX 4070 card, will have ripple effects on GPUs further down the performance ladder. What will happen to the original his RTX 4070?What will happen to the RTX 4060 Ti?A lot of questions have been raised about the fully crystallized Ada Lovelace family form.
According to a video report, Nvidia’s ‘unreleased’ part, formerly known as the RTX 4080 12GB, is set to launch at CES. Only then will we know the price and if there were any hardware/BIOS tweaks. It’s months away, so let’s hope that any of his CES shows will share information about his top-selling RTX 4060 tier.
The Nvidia GeForce RTX 4090 is already out and generally available. Read our review of the $1,599 Founders Edition now. Nvidia is set to release his $1199 RTX 4080 16GB in November. As previously mentioned, the “unreleased” product, which he originally planned for November, now seems likely to launch at CES 2023.