Market research agency IDC It was published (opens in new tab) The latest data gives us a measure of the performance of the PC market going into the final months of 2022. A key finding for Q3 2022 is pre-built PC shipments surpassing pre-pandemic levels. Nonetheless, it is dismal news for the industry as a whole, as it suffered a 15% year-over-year contraction. As with all these shifts in sales numbers, some PC makers are doing better than others. Note that only Apple sold more PCs in Q3 2022 than it did in Q3 2021, pushing its market share percentage to double digits. Conversely, HP seems to have performed the worst.
Global PC shipments were 74.3 million units as measured by IDC in Q3 2022. A year ago, in the same quarter, we shipped 87.3 million units. So overall, it’s down 15% year-on-year. It may sound like bad news, but he sold far fewer PCs pre-pandemic, IDC points out.For example, going back to Q3 2017 and Q3 2018, PC shipments were flat line (opens in new tab) Just over 67 million units. So what prompted the consumer to invest in his PC seems to still have some power after the pandemic.
Of course, raw shipment numbers don’t tell the whole story. The average selling price (ASP) of desktop PCs and laptops has increased significantly since the pandemic began. The PC maker took advantage of the increased demand and shortfall, sending him to a high of $922 per unit in the first quarter of this year. Recently, the ASP has set back with the start of the war in Ukraine and recession/inflationary pressures that have reduced household disposable income.
Lenovo remains the champion of the PC industry, with a market share of 22.7% in Q3 2022. Market share fell slightly, but shipments were more severe, with PC shipments down 16% compared to a year ago. However, second place HP is the worst, losing market share and shipping volumes down nearly 30%. As I mentioned at the beginning, Apple has shown impressive strength with these latest numbers. Market share increased from 8.2% to 13.5% year-on-year, and shipments increased by 40%. People are very interested and excited about Apple’s recent move to Apple Silicon. This is probably driving both platform upgrades and switchers.
IDC doesn’t single out brands like MSI, Gigabyte, Razer, and smaller companies in their press release stats, but they do provide more depth. Market research to paying clients. Such brands make up the ‘Others’ category and have seen relatively stable market share developments in 2021-2022, but part of the picture is that this group’s shipments are expected to grow by 19.4%. % is decreasing.
Here’s a table detailing IDC’s worldwide PC shipments for the last four years.
| Q3 2022 | Q2 2022 | Q1 2022 | Q4 2021 | Q3 2021 | Q2 2021 | Q1 2021 | Q4 2020 | Q3 2020 | Q2 2020 | Q1 2020 | Q4 2019 | Q3 2019 | Q2 2019 | Q1 2019 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| lenovo | 16.9 | 17.5 | 18.3 | 21.7 | 19.8 | 20.0 | 20.4 | 22.4 | 19.2 | 17.4 | 12.8 | 17.8 | 17.3 | 16.3 | 13.4 |
| HP Corporation | 12.7 | 13.5 | 15.8 | 18.6 | 17.6 | 18.6 | 19.2 | 19.3 | 18.7 | 18.1 | 11.7 | 17.2 | 16.8 | 15.4 | 13.6 |
| Dell Technologies | 12.0 | 13.2 | 13.7 | 17.2 | 15.2 | 14.0 | 12.9 | 15.8 | 12.0 | 12.0 | 10.5 | 12.5 | 12.1 | 11.6 | 10.4 |
| apple | 10.1 | 4.8 | 7.2 | 7.6 | 7.6 | 6.2 | 6.7 | 7.0 | 7.0 | 5.6 | 3.1 | 4.7 | 5.0 | 4.1 | 4.1 |
| ASUS | 5.5 | 4.7 | 5.5 | 6.1 | 6.0 | — | — | 5.4 | 5.8 | — | — | — | — | — | — |
| eisa group | — | 5.0 | 5.4 | 6.0 | 6.0 | 6.1 | 5.8 | 6.5 | 5.9 | 4.8 | 3.4 | 4.4 | 4.6 | 4.3 | 3.6 |
| others | 17.1 | 12.6 | 14.5 | 15.4 | 14.4 | 18.8 | 18.9 | 15.3 | 14.9 | 14.3 | 11.8 | 15.2 | 15.1 | 13.3 | 13.5 |
| total | 74.3 | 71.3 | 80.5 | 92.7 | 86.7 | 83.6 | 84.0 | 91.7 | 83.4 | 72.3 | 53.2 | 71.8 | 70.9 | 64.9 | 58.5 |
