Nvidia’s recently launched GeForce RTX 4070 isn’t just one of the best graphics cards out there.that’s one of them Amazon’s Best Selling Graphics Cards (opens in new tab)The AD104-based graphics card currently sits at number seven on the list.
The GeForce RTX 4070 is the perfect graphics card for gaming at 1440p (2560 x 1440). This is a worthy successor to his GeForce RTX 3070 of the previous generation. The only issue many people have with the GeForce RTX 4070 is the price. At $599, this graphics card is unlikely to be a mainstream option for gamers. However, some custom GeForce RTX 4070 models received price adjustments just one day after launch, dropping back to $599.
Despite all the price controversy, the GeForce RTX 4070 ranks 7th on Amazon’s listing. The graphics card lags behind popular models such as the GeForce RTX 3060, RTX 3060 Ti, and Radeon RX 6600. Even the more expensive GeForce RTX 4070 Ti is two places ahead of the GeForce RTX 4070.
So while the GeForce RTX 4070 sells fine on Amazon, the graphics card isn’t popular at other retailers like Newegg, which doesn’t appear on the front page of bestseller lists. The big surprise is the Radeon RX 580 2048SP. This is the Radeon RX 570 8GB rebranded for the Chinese market. Despite being a 2018 graphics card, the Radeon RX 580 2048SP sits right behind the GeForce RTX 4070.
Sales are obviously different for each retailer, especially overseas. According to the latest report from German retailer Mindfactory ( tech inspiration (opens in new tab)), the GeForce RTX 4070 outperformed current competitors such as the Radeon RX 7900 XT by 2x. Additionally, his GeForce RTX 4070 sales at Mindfactory were three times higher than his GeForce RTX 4070 Ti.
Meanwhile, Micro Center recently realized they should bundle a $100 Steam gift card with purchases of the GeForce RTX 40 series, including the GeForce RTX 4070, to help move inventory. Other reports claim Nvidia has not ramped up production of his GeForce RTX 40 series graphics cards. This seems to confirm that Ada Lovelace’s business is not as booming as his Nvidia would have liked. When even his mainstream SKUs come with a premium price tag, it’s hard for consumers to buy the product.
German publication Igor’s Lab has learned from sources that Nvidia is considering cutting the price of the GeForce RTX 4070 by $50 for AIB partners. If the idea comes to fruition, the GeForce RTX 4070’s suggested retail price will drop from its original $599 to $549. The $549 price tag seems easy to swallow, but it’s still a hefty sum. Many consumers want the GeForce RTX 4070’s $499 price tag. For comparison, the GeForce RTX 2070 and GeForce RTX 3070 launched at $499. Perhaps we’re just living in the past and the days of paying less than $500 for an RTX x070 tier graphics card are long gone.
