Igor Slav has been discussing the post-launch environment of the GeForce RTX 4070 with industry sources. He claims sales have stalled to such an extent that negotiations between Nvidia and his AIB have taken place, and that the Green team offered his AIB a $50 rebate. Ahead of the weekend, we also noticed that some of his RTX 4070 models have started discounting in the US. Specifically, some of his MSRP+ cards dropped to $599. If this rebate policy isn’t just a rumor, it could mean that Adam Smith’s unseen hand action could mean that his RTX 4070 in the ‘MSRP’ model starts dropping to his $549.
According to Wallossek insider information, making the RTX 4070 more attractive with a price cut is no easy task for AIB. A partner on the board said he’s already faced the challenge of carding at his MSRP for Nvidia, with the $599 model “mostly looking cheap and carelessly implemented.” , a source said: Before We report on the launch of the RTX 4070. The problem seems to be the price of the chip/board bundle AIB buys from his Nvidia. However, Nvidia reportedly gave his AIB some leeway with his $50 rebate on components and discounts on future orders.
Nvidia’s AIB doesn’t want to give up its $50 price cut anytime soon. Rather, free-market economics should mean they’re racing slowly towards this price point. It suggests holding out until the early launch of the GeForce RTX 4060 Ti, which is scheduled for . However, it is illegal for AIBs to conspire to agree on a timescale for price reductions. Instead, some want to lower their prices first, shift inventory most quickly, and profit from the resulting sales volume.
On the GeForce RTX 4060 Ti topic, Wallossek has more insights to share. We’ve been reporting on various specs and expected launch dates for the RTX 4060 Ti, but our German source has some interesting additional information about the upcoming board. According to Wallossek, AIB minimizes many of his RTX 4060 Ti build specs. Additionally, we will see a big change in the cooling design of these graphics cards. Triple fan cards are the exception, not the rule. According to the latest leaks and spills, his TGP for these cards should be around 160W.
Another upcoming impact on the RTX 4070 pricing (and other mid-range Ada Lovelace GeForce cards) is AMD’s eventual launch of RDNA 3 graphics card models such as the Radeon RX 7800 and 7700 series. These are set to launch after Computex, so the Nvidia partner will have time to milk his RTX 40 series design for a few months. AMD’s move could prompt an RTX 40 price cut or an RTX 40 refresh.
