Snoop Dogg’s Shiller sets sights on transforming the creator economy in the Web3 era – SlateCast #55
On a recent episode of SlateCast, CryptoSlate’s Akiba spoke with Shiller.io key player Fitzy about the ever-changing creator economy in the Web 3 era.
Shiller has its sights set on transforming the social and streaming space by seamlessly blending Web3 capabilities into the content creation and consumption process. Fitzy detailed that Shiller will serve as his platform for streaming, offering audio or video rooms similar to Clubhouse and Twitter Spaces, but with a video stage twist.
At the heart of the platform are two key components. First, the Web 3 integration allows users to adopt token gating for rooms and manage access via existing her NFTs on Ethereum and Polygon. Other chains will be joining us soon. Second, the platform incorporates social commerce technology to ensure seamless trading of both physical and digital assets within the platform’s ecosystem.
An Interesting Connection Between Schiller, Snoop Dogg, And Co-Founder Sam Jones
Fitzy revealed a fascinating backstory that ties Schiller to the iconic Snoop Dogg and its co-founder Sam Jones. A proud background, he has worked in various Asian markets and established companies such as Oo.com. His bond with Snoop and his Dog can be traced back to his tenure as Managing Director of Wish.com. There he collaborated on promotional his campaigns with stars such as Snoop, Kendall his Jenner and Neymar.
Jones and Snoop’s deep commitment to Web 3 and their belief in social commerce as the future of retail led to Shiller. The platform aims to provide creators and their communities with a more authentic, unfiltered and friendly experience.
A dynamic creator economy within Web 3
Akiba and Fitzy explored the current state of the creator economy in Web 3 domains. Fitzy acknowledged that many creators are making money and producing great content, but there’s still a lot of room to grow when compared to traditional platforms. Shiller aims to be the tool that enables creators to monetize their content, products and services.
User Benefits and Ongoing NFT Loyalty Discussions
Juxtaposed with platforms such as Twitch and YouTube, Shiller offers users a more personalized experience through Video Stage, allowing creators and their audiences to form deeper connections. Fitzy also delved into the debate over NFT loyalty, highlighting that Shiller’s Social Her Commerce Her technology allows creators to showcase her NFTs during streams and direct users to their preferred markets.
Possibility of token gating and community development
Shiller’s token gating feature allows creators to build communities around a particular NFT project, regardless of whether or not they have a direct relationship with it. This unique value proposition could attract more users and solidify the platform’s position in the creator’s economic landscape.
Welcome new users and the future of Syrah
Fitzy outlined Shiller’s strategy for attracting new users and emphasized the importance of making the platform friendly to Web 3 and NFT newcomers. Additionally, the platform plans to start mining on the platform, allowing users to purchase access tokens for specific rooms without prior blockchain knowledge. This streamlined onboarding experience aims to attract a more diverse user base and further empower creators in the Web 3 space.
Check out the full podcast episode for more info over it.