According to a survey conducted by , consumers are still concerned about the rising cost of living, but are still determined to buy the gadgets they need. tech radar, is one of our sister sites. In addition to announcing the survey results, TechRadar today also launched a major redesign and rebranding aimed at highlighting the company’s ability to help readers find the right product at the right price. .
The survey was conducted with 13,797 UK and US consumers over four periods from May 2022 to March 2023 and included 2,319 respondents who were TechRadar readers. Opinion polls show that people in both countries are planning or have already changed their spending habits to save money. Of respondents who read TechRadar, 50% in both countries reported reducing their streaming subscriptions, while 47% and 38% in the UK and US, respectively, said they ate out less often.
Only 24% of UK readers and 18% of US readers said they would put off a planned technology purchase, despite other cuts in their lives. However, 40% of all respondents and 37% of his TechRadar readers said they would spend less on electronics in the near future. Not surprisingly, 86% of all respondents and 90% of TechRadar readers agreed that getting a good deal is more important than ever.
What types of electronic devices are people buying these days? Latest data from April 2023 (from UK respondents only) show that consumers will buy new smartphones within the next 12 months. Most likely to buy, followed by laptops, desktop PCs or components, gaming consoles, and cameras. .
TechRadar Rebrands as “The Technology Experts”
To serve an audience more interested than ever in maximizing their revenue, TechRadar has reimagined the homepage, improved the navigation menu, and introduced new design features throughout. We have officially relaunched the site. The goal is to position the site as a “tech expert” and highlight the expertise of our editors and writers.
“Our analysts and editors live with technology and share their experiences in a personal and empathetic way,” said TechRadar US Editor-in-Chief Lance Ulanov in a press release. “Now, we’re working to better tell these stories with regular features like Home Screen Hero (the app you can’t live without) and Smart Ideas (revealing the best smart home tech). We have created a new platform to help [and] How to choose (Description of product categories for purchase decision makers)”
To put this expertise first-hand for our readers, TechRadar adds the “Ask the Experts” feature. This feature allows readers to submit questions via email and receive answers from one of her on the site’s editorial staff.
Launched in 2008, TechRadar is one of the most visited mainstream consumer tech sites in the world. There are local versions for 17 countries including the US, UK, Denmark, France and Singapore. TechRadar is owned and operated by Future plc, a global publisher with over 80 outlets including Tom’s Hardware, Real Homes, Marie Claire and Cinemablend.