Tony Awards Give a Box Office Boost to Prize-Winning Shows

Last week’s two Tony-winning shows, “Leopoldstadt” and “Kimberly Akimbo,” saw huge box office returns in the days following the awards ceremony.

Hollywood’s impressive screenwriters say the growing number of winning films far outweighs the modest increase in overall box office receipts that Tony Awards telecast can play a key role in sustaining a struggling show. appeared to support the industry’s claim to In particular, “Kimberly Akimbo” needed a boost. Despite strong reviews, it performed poorly at the box office.

Leopoldstadt, director Tom Stoppard’s heartbreaking drama about the Holocaust’s impact on a Jewish family in Vienna, made the biggest contribution. The show won the June 11 Tony Award for Best New Play, and was the box office winner of the week. Sales through June 18 were up 42% from the previous week. Box office earnings were likely boosted by the show’s rapidly approaching end on July 2nd.

“Kimberly Akimbo,” a whimsical show about a high school student with a life-threatening genetic disorder and a ludicrously dysfunctional home, won Best New Musical after winning box office success. increased by 32 percent. Written by David Lindsay Abea and Janine Tesori, the show ran all week to an unprecedented sell-out.

Brad Steinmeier, 30, who came from Colorado and bought tickets to see the Tony Awards, said, “After the film won, I was like, ‘I want to see this before I go home. I felt like it was because it was a work,” he said. Actors in “Kimberly Akimbo” Saturday.

Reese Williams, 27, a theater actor from New York City, also said seeing the Tony Awards helped her decide to buy tickets to the show.

“It’s become something you don’t want to miss,” he said.

Overall, the Broadway box office increased 6 percent last week. This reflects a recovery from the smoke effects of the previous week’s wildfires, the slow start of the summer tourist season, and increased awareness of Broadway shows due to awards ceremonies and accompanying media coverage. .

Other Tony Award-nominated musicals have also seen improvement after their telecast performances. Among them was the corn-themed country music show “Shacked,” which saw his 23% increase. “& Juliet,” a revisionist interpretation of “Romeo and Juliet,” is set to be a pop hit, up 18%. “New York, New York,” which depicts two musicians traveling through the city after World War II, rose 17%. And “Some Like It Hot” is up 10 percent.

“Parade,” which won the Tony Award for Best Musical Revival, also rose 10 percent. The show is based on the lynching of a Jewish businessman in Georgia in the early 20th century.

Among plays, Prima Facie rose 17% after lead actress Jodie Comer won a Tony Award. Producers announced Tuesday that the play has achieved the rare feat of recovering a capital cost of $4.1 million. This means it will start generating profits in the days leading up to the July 2 closing. But “Peter Pan Is Wrong,” a quirky comedy that didn’t stand out at the Tony Awards, climbed another 22%, a reminder of the fickleness of the box office.

Neil Diamond’s musical ‘Beautiful Noise’ didn’t pay off just for acting at the Tony Awards, it wasn’t nominated for any of the awards, and it thrived at the box office when the cast performed a singalong version of ‘Sweet Caroline’. decreased by 11 percent. on television.

Meanwhile, “Life of Pi,” based on the best-selling novel that has also been made into a movie, announced Tuesday that it will end its run on July 23. The play arrived from London after winning the Olivier Award for Best New Play there.played and received generally positive reviews It was released in New York on March 30, but failed to find a positive audience. The production won three Tony Awards for Design, but was not nominated for Best Drama. A North American tour is also planned.

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