Ubisoft has announced that it has postponed Skull & Bones for the sixth time and canceled three more unannounced games. This is the ‘major challenge’ in the industry, the slump of Mario + Rabbids: Sparks of Hope and Just Dance 2023, and the upcoming ‘restructuring’.
In today’s press release, Ubisoft outlines its new strategy for the rest of the fiscal year and lowered its expectations for last fiscal quarter. Ubisoft explained the move, saying the company “faces major challenges as the industry continues to shift towards mega-brands and long-lived titles.” [sic] Reach players around the world across platforms and business models. “
Ubisoft has stated that its goal is to build a large and inclusive global brand, but the release states, “This investment-stage game has not yet been released, and recent launches have met expectations. are not performing as well,” he added. Specifically, the press release later said Mario + Rabbids: Sparks of Hope underperformed in the final weeks and early January of 2022, despite “ambitious marketing plans.” Just Dance 2023 also underperformed.
In response to these issues, Ubisoft has postponed Skull & Bones for the sixth time, canceling three unannounced projects in addition to the four already canceled last year. Specifically, Skull & Bones’ new target appears to be “2023 to early 2024.” Assuming this means the fiscal year, the earliest Skull & Bones will appear will be him in April 2023, and the latest he could be in December. That is, if his 7th delay does not occur by then.
Ubisoft is also depreciating €500 million in research and development costs on upcoming premium and free-to-play games and the games they cancel, and will focus on and rebuild a handful of games in the future. The company has lowered its net bookings target for the quarter ending December to 725 million euros from the previous target of 830 million euros.