Intel recently exited the NUC business, but Asus and Intel today announced they have reached a preliminary agreement to grant Asus a non-exclusive license to manufacture Intel NUC designs and develop next-generation NUCs. It’s clear that Asus, with its vast engineering resources, can support a fairly diverse product line of NUCs.
This provisional term sheet will allow Asus to manufacture and sell Intel’s 10th to 13th generation NUC PCs and develop future NUC designs. Instead, Asus has to support existing NUC systems, while Intel releases NUCs for every market including home office, small office, business, enterprise, IoT, industrial, and even gaming. Given the fact that this is difficult to solve. .
“Our NUC Systems product team has delivered a unique product that drives innovation in the ultra-small form factor market,” said Sam Gao, Intel Vice President and General Manager of Intel Client Platform Solutions.
Asus plans to create a new business unit called Asus NUC BU to produce existing designs, develop new designs and support its installed base, a move that will strengthen Asustek’s involvement in the NUC program. is clearly shown. It’s too early to think about Asus’ future NUC designs, but given its extensive engineering capabilities and tendency to have a very broad product portfolio, it’s possible the company will try to diversify its lineup even further. Predictable. In this case, it remains to be seen what will happen to the smaller value-added NUC resellers who currently profit from customizing Intel NUCs.
“As we shift our strategies to allow our ecosystem partners to continue to innovate and grow their NUC system products, our priority is to ensure a smooth transition for our customers and partners,” said Gao. increase. “We look forward to ASUS continuing to provide excellent products and support to our NUC system customers.”
Passing the baton of the NUC to Asus will allow Intel to better focus the company’s focus on what it does best: developing and producing competitive chips. On the other hand, the deal with Intel will strengthen ASUS’ foothold in the compact PC market and perhaps put the company back on the list of the world’s top five PC makers.
The license granted to Asus by Intel is non-exclusive, leaving room for other PC and motherboard manufacturers to produce NUC branded products. But ASUS is he one of the few companies that can run a NUC business at scale.
For now, it’s unclear if Intel will set specific terms for companies interested in manufacturing NUCs, but at least the company has granted a non-exclusive license and opened the door to other players. I already know.
ASUS Chief Operating Officer Joe Hsieh said: “Thank you, Intel, for the trust you have placed in us to advance our NUC system product line.” We are confident that our footprint will expand significantly, and we are fully committed to ensuring the excellent support and service our NUC Systems customers have come to expect.”
