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Amazon sues leaders of more than 10,000 Facebook groups it says churn out fake reviews.

Amazon announced on Tuesday that it has filed a proceeding against more than 10,000 Facebook group leaders accused of publishing fake reviews on its e-commerce site.

Amazon said groups around the world are working to recruit people to write false reviews in exchange for money and free products. news release.. The company said it had more than 43,000 members in one of the proceedings groups deleted by Facebook’s parent company Meta. The “Incentives and Misunderstandings” review covers Amazon sites in the United States, United Kingdom, France, Germany, Italy, Spain and Japan.

Amazon claims to be a “pioneer in product reviews” in the proceedings and has been dealing with fake reviews for years. The company’s rules have strict regulations on fake reviews, Federal Trade Commission To take action, Vox reported. last yearThe UK’s Competitive Markets Authority has begun investigating how Amazon and Alphabet handle fake reviews.

According to the company, more than 12,000 employees work to combat fraudulent reviews, including those from groups coordinating efforts on platforms such as Facebook and Twitter. Amazon said it reported more than 10,000 fake review groups to Meta.

“The malicious business of mediating fake reviews is an industry-wide problem, and civil lawsuits are just one step,” the news release said.

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