On June 10th, K-POP’s Great Power BTS released a 3-disc compilation album “Proof”. There was no doubt that it would be a hit. According to tracking service Luminate, this week it’s number one on the Billboard 200 album chart, with sales in the US worth 314,000.
However, the importance of BTS to the Korean entertainment company Hybe behind the group announced that BTS is taking a break four days later to allow seven members to focus on the solo project. Sometimes emphasized. The next day, Hybe’s share price fell 28% and its market value fell by $ 1.7 billion. Since then, stock prices have improved slightly.
BTS account Almost one-third According to the company’s disclosure, the percentage of Hybe’s sales in the United States, and most recently until 2020, almost 90% of Hybe’s revenue was related to BTS and its music. (It was in front of Hybe bought Ithaca Holdings, a company headed by Justin Bieber and Ariana Grande’s manager, American music executive Scooter Braun, was reportedly worth a billion dollars. )
However, the impact of BTS is not limited to the books of the management company.This month, the group Speaking at the white house Against anti-Asian hate crimes, and host According to President Byden of the Oval Office.Fans around the world, acting collectively as the Army as an indomitable cheerleader, have swarmed social media as follows: Sympathize Discuss the announcement.
The success of “Proof” followed the K-POP group’s standard marketing playbook, with fans rushing to buy a release that could be collected in physical form. Of the 314,000 “equivalent” sales of the album (physical sales, downloads, and streams), 259,000 were from the CD version, which sold as high as $ 70. The 48-track CD iteration contains 13 songs that cannot be streamed or downloaded. In addition to selling the CD, the album sold 6,500 copies as a digital download, recording 53 million streams. At the top of the Billboard chart is the group’s sixth album.
Also this week, Bad Bunny’s “Un Verano Sin Ti” came in second and Harry Styles’ “Harry’s House” came in third. Post Malone’s new “Twelve Carat Toothache” dropped from 2nd to 4th in the second week. And Future’s “I Never Liked You” is in 5th place.
Drake’s surprise new LP “Honestly, Nevermind,” released next Friday, is likely to open in first place.
