Chris Printup, Founder of Streetwear Brand Born X Raised, Dies at 42

Chris Printup, founder of streetwear brand Born x Raised in Los Angeles, died Wednesday morning at a hospital in Albuquerque, New Mexico. He was 42 years old and lives in Los Angeles.

A representative for the brand said in a phone call that it was caused by injuries sustained in a car accident in Albuquerque on Sunday.

Printup, aka “Spanto”, founded Born X Raized with Alex Erdmann, aka “2Tone”. The brand has quickly drawn the city’s creative class to events such as the Born X Raized Sadie Hawkins Winter Formal.

“Born X Raised is like a love letter to the city I grew up in that is now gone,” Printup, a Native American, said on the show.Canvas: Los Angeles”, a documentary series about artists in this city. “This is who I am. This is who I will continue to be. And if you don’t like it, we don’t care.”

Born June 6, 1981 in Venice, near Los Angeles, to Butch Mudbone, a Seneca, and Cheryl Printup, a White Mountain Apache, Printup experienced poverty as a child. He then rode his bicycle in and out of the juvenile training school to work. As a drug dealer, he said in the documentary. He ended up incarcerated in Supermax Prison, where Bourne decided to start his Raised, he said.

Printup said in the documentary that the label, which took place partly on the set of a commercial shoot, “wanted to shine a light on his childhood in Los Angeles, especially pre-gentrification Venice. It is said that it was born from the desire to , he described it as the antithesis of Tinseltown. “I had an idea, a feeling, a feeling, and I turned it into this,” he says, never studying fashion design or dreaming of going to a European fashion event. , added. “There was no plan, no business model.”

He once worked as a craftsman for the sheet metal union Local 33, and said he launched the brand as “a way to vent my frustrations and anger.” In 2013, he and his partner began selling the line at clothing store Union in Los Angeles.

Soon after launching the brand, Mr. Printup cancer diagnosis. He wrote that he underwent chemotherapy, lost 100 pounds and lost his hair. Post on Brand Instagram in December. He worked throughout his treatment.

“I mean, life is hard for everyone, and if you’re feeling discouraged or feel like life has handicapped you too much, it’s okay. I just want someone to know that it will be fine, things will get better,” Printup said in the post, adding that he was in remission.

In a phone call, business partner Erdmann described Printup as an “indomitable” force of nature, gregarious and loved by those he works with.

“Every other day he was breathing to do something and was doing it,” he said.

He said Printup had traveled to Albuquerque for a traditional Native American ceremony, and his father had also died in a car accident just two months earlier following a similar ceremony. Born x Raised will likely hold an event in honor of Printup, Erdmann said.

“We are not going to fold.

Mr. Printup is left behind by his mother. his wife, Anna Printup; Daughter Marilyn A. Printup. Two sons, David R. Garcia and Carter Printup Spect. Three stepbrothers, Kai Printup, Casey Printup and Willie Mudborn. his sister-in-law, Zainya Madbourne; said his stepmother, brand representative Caroline Madbourne.

In “The Canvas,” Printup said he was constantly plagued with self-doubt, but he continued to work through it. “When will they know I’m not good at this?” he said. “I think any smart person would question themselves.”

Christine Hauser Contributed to the report.

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