The Dallas Cowboys are new to Black Rifle Coffee, a veteran-owned brand popular with conservatives and gun owners, selling roasts with names such as “AK Espresso,” “Murdered Out,” and “Silencer Smooth.” After announcing the partnership, we are facing criticism.
Cowboys twitter On Tuesday, there will be a video showing the team highlights and a man in camouflage drinking from a mug with the coffee company logo.
“Welcome American coffee to the American team,” the team said.
The announcement quickly garnered a backlash on social media, with critics killing seven and injuring dozens more at a rooftop shooter’s celebration in Highland Park, Texas, on July 4. The next day, he pointed out that less than two months had passed since the shooter. 19 children and 2 teachers were killed in Uvalde, Texas.
A Twitter user who described himself as a third-generation fan of the team said: Reply to Cowboys Posts The announcement was “a line in the sand”. She writes, “Despite decades of disappointing me, this is the only team I have ever supported throughout my life.”
She added: If the cowboy doesn’t cancel this, I’m done. “
However, other Twitter fans defended the partnership, noting that Black Rifle Coffee regularly provides money to veterans, police officers, and groups of their families.
Details of shooting at Highland Park
Seven people were killed and many more were injured in a shooting at a parade on July 4 in Highland Park, a suburb of Chicago.
The company said in a statement Thursday that the announcement was a long-term plan, “on Independence Day holidays, in line with the American team.” American coffee. American birthday. “
Black Rifle Coffee founder and CEO Evan Hafer said in a statement that his company and cowboys “share a solid commitment to support veterans and first responders, a successful partnership and a great season. I’m looking forward to it. “
The company was founded in 2014 by former Green Berets and CIA contractors Hafer, who worked in Afghanistan and Iraq, and two veterans who also worked in these countries. This is not the company’s first foray into a sports partnership.Recently announced a deal with a professional skateboarder Bucky Rasek When 3 NASCAR drivers..
The cowboys did not respond to a request for an interview on Thursday.
Team owner Jerry Jones emphasized veterans in a statement Wednesday. “All the coffee in the stadium, every bag of cowboy coffee sold, represents a step towards fulfilling the mission of the Black Rifle,” Jones said.
The Cowboys have overcome other controversies over the years, as in 2018 when Jones said he had to stand on the field to play the national anthem and wasn’t allowed to stay in the locker room. .. The NFL said it was allowed.
The team also responded to rising public opinion about gun violence. In June, the cowboys Each team will donate $ 200,000 Two funds to support the families of the victims of the shooting at the elementary school in Yuvarde.
The adoption of Black Rifle Coffee’s marketing language and conservative purposes has been criticized in recent years, including when the company approved President Trump’s efforts to ban travel primarily from Islamic countries.
The company’s website states that it will make “free roasts” for “people who love America.” Its silencer smooth blends are sold worldwide in “round” or coffee pods. The roasting of Murdered Out is said to be “for all night riders there” to carry out “Dead of Night”.
The item also appeared during an attack on the Capitol on January 6. A man in a tactical vest with plastic restraints was filmed in the Senate room wearing a baseball cap with the Black Rifle logo.
Illinois teenager Kyle Rittenhaus, who shot and killed two people during a protest in Kenosha, Wisconsin, was released in November 2020 with a $ 2 million bailout, and he wore a black rifle coffee T-shirt. Was taken. Twitter people This week, I tweeted an image on my Cowboys account.
The Black Rifle called for a backlash at the time, saying it wasn’t sponsoring Rittenhaus later, adding to a video statement from Harfer that “we aren’t in the business of profiting from tragedy.”
