Initially, Apple’s biggest challenge was the lack of Atmos content available. In 2017, REM’s ‘Automatic for the People’ became his first album mixed for Atmos, and over the next few years, several notable his Atmos releases, including Elton John, Queen and The Beatles. showed the possibilities of this format.
To fulfill its broader purpose, Apple needed Atmos content to be viable and rich. It started by partnering with Dolby to encourage recording studios to upgrade to the format. Currently, there are approximately 800 officially recognized Dolby Atmos studios in over 40 countries, and in just two years he has increased by 350%. (Dolby estimates that there are two to three times more studios capable of delivering music on Atmos than he does on other studios.)
Apple Music also created wishlists of artists, albums and tracks, presented to record labels along with funding and deadlines, to rapidly expand the library of titles available on Atmos. Over the past few years, this effort to recalibrate 50 years of pop music has resulted in a surge of jobs for engineers and mixers, and suddenly a ton of business in the format.
Wood said he was initially reluctant to learn to work for Atmos, but changed his mind after realizing its rise was inevitable. “It was clear that the records I made were going to be mixed into Atmos. said. Wood’s first Atmos mix was for Liz Fair’s album ‘Soberish’, which he had originally produced. “And I also realized that learning can pay well,” he added.
Contemporary pop and hip-hop artists were quick to adopt the format for new releases, but convincing veteran rock artists to join the atmos battle proved even more difficult. “The artists had a lot of questions during the first six months,” Schusser said.
Some groups, like The Doors, have adopted this format, overhauling the entire Atmos catalog all at once. Some artists, like Fleetwood Mac, have taken a cautious approach to making one album at a time. However, more and more top legacy artists are releasing Atmos mixes on a regular basis, with recent releases including Pink Floyd’s “The Dark Side of the Moon” and The Beach Boys’ “Pet Boy”. Sounds” and other groundbreaking albums.
