In a TikTok post last month, singer Halsey shared a message with his fans. “Basically, I want to release my favorite song as soon as possible,” the musician writes. Despite having sold more than 165 million records in the music industry for eight years, Halsey says, “My record company can’t release unless it can forge a viral moment with tiktok. “.
Several other artists have recently expressed similar frustration that the label is chasing the next artist forever. “Old Town Road” Or “driver’s license” — a single that took off on TikTok and climbed the billboard chart. “All record labels want TikToks,” FKA Twigs wrote in a post that was removed on the platform. Florence Welch, Doja Cat and Charli XCX also mention their label’s TikTok fixation. (A little over a week after Halsey released it TikTok videoIt became its own “virus moment”, Capitol Records Announced in a Twitter post To the artist “We are an artist-first company that encourages open dialogue,” the label said in a statement. “We are none other than the desire to help each and every artist succeed, and we hope that these important conversations can continue.”)
Complaints about promotional requests from recording artists are as old as the music industry itself and have often been played in public feuds. However, these recent complaints do not cover the label itself. They appeal directly to fans (in the case of Halsey, 4.6 million on TikTok).And they explain a very specific scenario — a world-renowned artist competing with their label for marketing strategies — they also exist on social media that had an aspect of fame experience. It evokes an experience that is familiar to almost everyone Formalization Now available to everyone.
So being taught how to market yourself is no longer just a celebrity issue. This is a basic requirement to be online.
Machine gear
One way to think of modern pop stars is as a de facto social media influential person. Some enjoy the opportunity to interact with their fans online, while others first gained fame there (including Halsey). Others aren’t too enthusiastic, but they understand that their fans, or their labels, appreciate their genuine online presence. All of this puts their dissatisfaction with TikTok in a more recent tradition, the call to social platforms.
Like musicians, professional social media influencers can conflict with business partners. They too have contracts with large companies that rely on their livelihood and self-esteem and are not shy to make demands.
For example, YouTube creators rely on platforms to publish, maintain relationships with viewers, pay, and deliver. For everyone except the biggest creators, YouTube’s management style is indirect.The suggestions and requests are instead provided extensively and frequently updated through policies. Guidelines For creators, the prompt is displayed directly on the interface. Another way YouTube can reach creators is to use analytics dashboards. This dashboard provides creators with constant feedback from Google about their performance within the Google ecosystem.
Popular art often mentions the conditions under which it was produced, and the musician’s most enthusiastic fans have always had some form of photography. Your favorite artist is stressed about the sale, uneasy about the reviews, or dissatisfied with the terms. I’m angry with their industry, or their label. However, on YouTube, fans don’t have to look for clues. Among the wide variety of YouTube content, creators frequently speak out about their job of becoming creators on the platform. Subscription milestones are openly pursued and marked, and fans are regularly grateful for their support, both directly and personally.
Featured YouTube users, such as make-up tutors, comedians, product reviewers, and political essays, talk directly to their viewers about their goals and progress. If you buy a product, how does it help them? Turn on subscriptions, comments and new video notifications. They talk about how hard they are working, what the job requires, what the platform wants, and what it returns.Even casual YouTube viewers will eventually get used to it Growth-related terminology: CPM, Piracy, Viewing Speed, Monetization. In the long run, all YouTube channels are at least a little YouTube related.
The closest comparison to how recording artists talk about their labels is how YouTuber refers to “algorithms.” This is a shortcut for talking about the implicit instructions provided by the platform. This often incorporates official YouTube guidance and the creator’s folk theory that combines patterns collected from individual successes.
YouTube users share and criticize the demands they believe YouTube imposes on them. Maximize “total play time” at all costs. To take advantage of new features such as YouTube shorts, whether or not creators and fans are attracted.They criticized the company Recruitment Advice on how to avoid burnout. I’m worried about the serious consequences of interrupting a post. Some of these videos are featured directly on YouTube, but most videos seem to be reliable in appealing to fans. Fans can actually make a big difference in YouTuber’s situation by watching it all together and engaging in different ways. A familiar but modified message: we are in this app together.
They are like us
Tik Tok, which has rapidly become a major cultural influence De facto standard.. It’s an environment where users constantly tweak and make suggestions about engagement methods and posts, and complaints about constant marketing intervention from well-known artists aren’t too unwieldy or unreasonable. ..
It’s also an environment rich in folklore theory of algorithms, especially what you need to see in other users’ feeds known as the “For You” page. In a future paper, researchers Elena Maris, Hibby Thach, and Robyn Caplan will focus on and influence the opaque way in which real money is distributed to the platform, as well as attracting user attention at TikTok. It suggests that it was organized in. .. (December, TikTok Introducing a new monetization tool For creators including chip function. )
“With TikTok, we see a transition from algorithmic fork theory to indemnity fork theory,” he said. Kaplan, Senior Researcher of Data & Society, a non-profit research organization. Her perception of TikTok’s priorities, what TikTok demands and how it allocates value, “is pervasive to the general public,” she said.
Perhaps it’s been a while. Millions of people have different potential audiences (for example, friends and family) in mind, or with a sense of professional responsibility (for example, people who work for themselves, or professionals). You can understand the tensions of using Instagram (in an industry where reputation is tied) online presence). Recognizing that your number is lower than usual and questioning what others are doing without you is dismissing or paying attention to recommendations for the latest features and trends in the platform. As well as a widely shared experience: Instagram Reels or Close Friends; Twitter Space; YouTube Shorts; TikTok Avatar. Haven’t you posted for a while? Expect a notice about it, or 20.
In 2022, even if you’re not a well-known musician, you’ll get unwelcome recommendations from audience research, one-sided instructions on the best way to promote your brand, or a regular number of people participating in the latest release. Updates are available. It is, in fact, a standard experience to join a social network for personal reasons and realize that you are using it for material purposes. As a world-renowned recording artist, nurturing it isn’t just about seeking empathy from fans on social media. In a small sense, it’s an attempt to build a relationship.
For Context is a column that explores the edge of digital culture.
