Hugo Boss announces the ‘360-degree metaverse experience’ with new NFT line

Hugo Boss announced In partnership with web3 company Imaginary Ones, we are launching our own line of NFTs offering a new 360-degree experience of the Metaverse.

This will be Hugo Boss’ first NFT collection and first experience in the metaverse. The fashion brand says its entry into the Metaverse with its holistic experience is an important milestone to “refresh” the brand globally.

The NFT collection is set to launch in early November 2022 and aims to encourage everyone to connect and own their emotions, whether positive or negative.

Project partner Imaginary Ones commented:

“The purpose of this collection is to encourage everyone to connect with their emotions, and that all emotions, positive and negative, are valid because the freedom to feel and express them can greatly improve mental health and overall well-being. It is about sharing the message that there is and should be accepted. Happiness.”

of collection Titled “Embrace Your Emotions” (EYE), it contains 1,001 NTFs with 3D animations. It is also the first Asia-based NFT project partnered with a global fashion brand.

collection

Each NFT contains 1 of 6 characters. His five of them represent his five primary human emotions of joy, sadness, fear, anger and love. A sixth special character appears that combines all five emotions into one.

This collection not only raises awareness of mental health and wellbeing, but also helps with philanthropy. His sixth special character, which combines all the emotions, will be auctioned on World Mental Health Day on October 10th. All auction proceeds will be donated to Youth Aware of Mental Health (YAM).

T-shirt

A physical t-shirt is also included in the collection. A total of 500 t-shirts are on sale, each containing one of his emotional characters and a QR code that directs users to a Snapchat lens that creates special effects.

An allow list of 1,000 investors will be created to grant access to the NFT collection, and half of the spots on the list will be given to customers who purchase one of the exclusive t-shirts. The remaining spots will be split between investors holding one of Imaginary Ones’ Genesis NFTs and participants in his October 4th activity on Imaginary Ones’ Twitter and Discord platforms.

EYE NFT holders receive a 10% discount valid for 10 months at Hugo Boss stores worldwide. Additionally, all owners will also have access to the Imaginary Ones staking ecosystem. This gives owners a set of her HUGO x 10 merchandise, including wearables, experiences, and other content.