Business

Inside the Delirious Rise of ‘Superfake’ Handbags

solve the problem Reproduction in the fashion industry is like trying to rewind a skein of yarn. Designer houses spend billions of dollars fighting fakes, but even the real Prada Creo and Dior book his totes are made using machines and templates. Is it simply a matter of who pocket the money? (Hermes recently launched and won a trademark war against the “Metabirkin” NFT.)

What’s more, reproduction has already been through the entire history of clothing. Imitation was a staple of dressmaking even before industrialization and long before handbags became a popular accessory. Rich women observed trendy silhouettes and instructed their seamstresses to replicate the cut, waistline, or sleeves.Until the invention of mass production in the 19th century, designers said riff fluff was their own. Status has become paranoid about being able to imitate her symbols. 1951, American writer Sally Islin Reported to Atlantic About the swanky shopping culture of Paris. But she observed. copy person It was a foul language in the French haute couture world, but a skilled tailor in Rome was happy to match her with an inexpensive twin of the same ball gown.

In Iselin’s time, such boutiques were a guilty wonder.Today, shoppers don’t turn to the idea of ​​snapping a Balenciaga silhouette from Zara, Shein, or AliExpress. I crave a good amount Confessions to The Cut last year. China on the other side of the world — a country that was known for making fakes and had no responsibility for making fakes. Versailles garden replica — By some estimates, there are millions of people making a living offering these good deals.

I spoke with one such person, Kelly. (“Kelly” is not her real name, here we refer to her by her English nickname on WhatsApp. Prior to agreeing to the interview, we contacted over 30 super fake bag sellers. ) Five years ago, Kelly worked in real estate in Shanghai and was tired of going to the office every day. Now she’s working from her home in Guangzhou, where she’s on the phone with one hand signing Gucci for her Dionysus or Fendi on her Baguette deal, and with the other hand her 8-year-old daughter’s lunches. We are fighting. Kelly finds all the business of luxury bags—luxury leather, razor-straight heat-stamping, hand-stitching, precocious metal maze bounces. Sangle and Crochet and boucle and Felmore — “It’s noisy,” she tells me in Chinese. But work life balance is excellent. As a replica salesperson, Kelly earns up to 30,000 yuan a month, or about $4,300, while she earns up to 200,000 yuan a month.

On a sunny day, Kelly can sell over 30 sparkling Chloé and Yves Saint Laurent pieces to a customer base of mostly American women. “If a bag is perceived as fake, it is not a worthwhile purchase for the customer, so I only sell high quality, attractive and affordable bags. $200 or $300 is best.” ” Kelly keeps about 45% of each sale, from which she pays for shipping, loss and other costs. The rest are connected to a network of manufacturers, who split the revenue to pay overhead, materials and salaries. When a client agrees to order a bag from Kelly, she contacts the manufacturer. The manufacturer arranges for her Birkin bag to be unpacked from her warehouse into an unmarked shipping box in about a week.

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