Instagram has rolled back some recent updates to its photo-sharing app on Thursday after Kylie Jenner and other celebrities joined the user’s backlash against the change and criticized the platform as being too similar to TikTok. Told.
Instagram said it will suspend testing of full-screen photo and video posts introduced by the app to replace the appearance of typical posts that occupy only part of the screen. The Meta-owned app states that it will temporarily reduce the number of posts in the user feed recommended by the algorithm. This is a new feature I’ve been trying out.
TikTok, a very popular Chinese-owned video app, displays full-screen video. Most of them are recommended by the algorithm.
“We recognize that changes to the app can be a tweak. We think we need to evolve Instagram as the world changes, but we want to take the time to do this right. “We have,” Meta said in a statement.
Technology Newsletter Platformer report The first half of Instagram’s decision to undo the changes.
Some of Instagram’s most followed users have criticized the update. On Monday, Jenner and her sister Kim Kardashian shared an image on Instagram that looks like this: (I just want to stop trying to be tiktok and see some cute pictures of my friends.) Thank you. “
In response to criticism, Instagram director Adam Mosseri posted video We’ll explain the update on Tuesday and defend the app’s move to video. He also acknowledged that some changes were still underway and called them “not yet good”.
Meta is trying to transform some of its marquee products into products that better imitate its competitors. Meta CEO Mark Zuckerberg publicly talks about how TikTok has grown into a formidable challenger to get people’s attention, and his company is on viral trends and new features for their rivals. He said he needed to act quickly to catch up.
In a call with investors Wednesday after Meta reported a decline in its first quarterly earnings as a public company, Zuckerberg said the video product Instagram Reel is driving user growth and engagement. Said. He said the company expects to double its product categories over time.
Zuckerberg also called for a move to “discovering algorithms” for new proposed content. This has been a huge success for TikTok by including popular videos in user feeds, even if they aren’t from friends or groups that follow them.
Last week, Instagram introduced a feature that facilitates collaboration between users by posting photos and videos, and announced that all videos will be shared as reels. Lille was released as a short video montage similar to TikTok’s video montage. Last week, Zuckerberg announced the features of his main Facebook app. This feature, like TikTok, inserts more videos and suggested content into your feed.
