Kraken sponsors F1 car with Bitcoin whitepaper


CoinDesk Consensus

Cryptocurrency exchange Kraken has sponsored a Formula 1 (F1) sports car featuring a section from Bitcoin’s white paper, as revealed on Twitter: March 31st.

The Kraken logo is actually BTC’s whitepaper

The Kraken logo on a car owned by Formula 1 team Williams Racing is actually made up of a few lines of text from the Bitcoin whitepaper.

This partnership, which includes the broader branding relationship between Kraken and Williams Racing, March 28th by both companies.

According to the announcement, Kraken branding can also be found on the car’s halo and rear wing, as well as the driver’s outfit and team cap.

Additionally, the car’s rear wing displays digital collectibles from Non-Fungible Tokens (NFTs) or Kraken NFTs, Kraken’s marketplace. The company opened its marketplace to the public in December 2022 after introducing a waiting list in May 2022.

James Bower, commercial director of Williams Racing, said the partnership will help Kraken form relationships with new corporate and institutional clients while also providing fans with a “cutting-edge crypto and Web3 experience.” I said I will.

Other statements suggest the partnership will include pop-up fan experiences, merchandise giveaway contests, and other events.

Other Formula 1 Crypto Partnerships

Sports partnerships are fairly common in the crypto industry, with various Formula 1 teams having special relationships with blockchain companies. has partnered with Aston Martin Cognizant Formula One in March 2021. He then became a virtual sponsor of the entire Formula 1. With this partnership, has taken care of his NFT for the racing group and worked towards the goal of carbon neutrality.

Elsewhere, ByBit has sponsored Red Bull’s Formula 1 team in 2022. Tezos coincidentally ends Red Bull sponsorship deal December 2022 However, the partnership with McLaren Racing and related bodies will be backdated to 2021.

Dogecoin co-creator Billy Markus also expressed interest in the Dogecoin community sponsoring the Haas F1 team in 2022, but it never happened.

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