For most of Facebook’s history, its executives have run proven playbooks. Is to imitate the success of others.
Renamed to Meta on Thursday, the company changed the way users browse the service and revamped its main Facebook app to behave a bit like one of its biggest competitors. Continued.
Facebook users will soon open the app and new[ホーム]Open a tab. This tab shows a feed that includes photos, loop videos, and status updates with mixed friends and family.[ホーム]The tab shows various posts from users and pages that are not connected to the user’s network and is labeled “Suggested for You”.
This category is determined by what Facebook’s algorithm wants to see, based on thousands of individual information signals and the user’s browsing history on Facebook. The so-called discovery engine behind these algorithms utilizes Facebook’s artificial intelligence technology.
In short, the Facebook app works like TikTok, a social media app owned by China. Facebook has historically connected people to content created by friends, but video-based TikTok relies on algorithmic signals and viral content to reach viewers without relying on someone’s friend’s network or connection. View very attractive posts.
This change is part of Meta’s promotion to promote the use of social apps, including Instagram. In recent months, Meta CEO Mark Zuckerberg has been promoting video products on Instagram and Facebook, and the company has been more suggested to keep users interested and return to the app on a regular basis. Inserting content. On Instagram, the formula seems to work, Zuckerberg said.
[ホーム]Tabs follow a popular social media trend called “discovery.” It basically relies on algorithms and machine learning to better understand the types of content users prefer and deliver content effortlessly. Facebook, like companies like Snap and Twitter, is investing heavily in this area.
It’s a social media phenomenon that TikTok’s focus on discovering and delivering compelling content. Founded within 10 years, TikTok has added hundreds of millions of users over the last few years.According to young people spend more than 90 minutes a day watching TikTok Some quotesDefeat even YouTube with the time spent in the app.
This is putting pressure on Meta’s app family. The executives are worried about the percentage of young users migrating to TikTok and other up-and-coming social media apps.
To counter the decline, Facebook and Instagram executives have changed their products to keep up with the movements of their competitors. 2020, Instagram Introduced reelA loop video product in almost the same short format as the one created by TikTok.
With the Facebook app update, users will be able to improve their algorithms and improve the detection experience.[ホーム]You should expect to see short video and reels on the tabs. Home content can also include photos and articles from pages and groups that users haven’t followed yet.
The user is new[フィード]By navigating to the tabs, you can choose to view the content only from friends, family, or specific pages. Suggested posts that are not connected will not be displayed.[フィード]Tabs allow you to view content in categories such as posts from friends, posts from your group, pages you subscribe to, or combine them all in reverse chronological order.
Zuckerberg said[フィード]He said that tabs can still be used by users to control what is displayed in the app.
“One of Facebook’s most requested features is to make sure you don’t miss your friends’ posts,” he said in a Facebook post. “The app continues[ホーム]Open your personalized feed in a tab. Here, we recommend the content that the detection engine may be most interested in. however,[フィード]Tabs allow you to further customize and control your experience. “
Facebook app updates will be rolled out globally over the next week.
