It’s been a tough few months for the tech sector as PC sales plummeted and layoffs at big companies like Intel, Microsoft, Dell and Lenovo. But one tech retailer seems to be really growing. Micro Center announced earlier this year that he will open a new store in Indianapolis on June 23, with two more by 2025.
The Columbus OH-based chain’s new store joins 25 other locations from New York to Missouri, Texas, California and Colorado. The privately held company said it expects revenue to increase from $2.1 billion in 2022 to $2.2 billion in 2024 and $2.4 billion in 2024. .
These numbers clearly pale when compared to Best Buy, a leading US tech retailer. Raised $46.3 billion (opens in new tab) Earnings for the 12 months ended 31 January 2023.However, Best Buy does this 1,144 stores (opens in new tab) So the average Micro Center store generated 84 million in revenue, while Best Buy only generated 40.4 million.
Micro Center is well-known among PC hardware enthusiasts as it is one of the best places to directly purchase components such as graphics cards, CPUs, SSDs and more. They have a much wider selection of components and peripherals than your typical Best Buy, and in-person shopping prices are often lower than you’ll find online on Amazon or Newegg.
Micro Center is also one of the best places in the US to buy Raspberry Pis, manufacturer components and many of the best 3D printers. It is the only national chain that carries products such as Adafruit, Sparkfun and Pimoroni. And if they have it in stock (which is a problem everywhere these days), the company sells his Raspberry Pi boards at suggested retail prices.
In a recent conversation, Micro Center’s chief merchandising officer, Warren Beneson, said the company’s strategy is to bring people directly into stores rather than competing with Amazon for online deals. Most of the store’s core products are not available for online purchase or delivery, but you can usually reserve items for in-store pickup and check prices and availability. microcenter.com (opens in new tab).
The company frequently sends out coupons with impressive special offers, such as buying a 3D printer for as little as $100. We also have our own store brand for PCs (PowerSpec PCs), components, and 3D printing supplies. That inland filament is his one of the best 3D printing filaments you can buy.
The company says it has 3.6 million active customers, has reached 1.1 million new customers in the past two years, and makes a total of 30,000 transactions per day. Customers spend an average of 45 minutes in-store choosing items. The average Micro Center customer is also knowledgeable. According to the company, only 1% of customers said they were “not tech-savvy.”
PC enthusiasts love Micro Center because they can see and touch many models of cases, keyboards, SSDs, CPUs and graphics cards, but the company also caters to small business customers. . Identifying that 30% of his customers are “business customers,” the company is in the process of adding more small business fixtures to its stores. We have long sold various thin clients, servers and workstations.
Micro Center is in extended mode, but it is by no means a new chain. The company was founded in 1979 by him and many of the executives have been with the brand for decades. The CEO has been on the board for Rick Mershad for his 40 years and Beneson for his 19 years. In the 1980s, stores had a rainbow-stripe aesthetic reminiscent of Apple’s early brands.
The Indianapolis store is located at 5702 E. 86th Street in that city. The company has not released the addresses and release dates of his two other stores. To see if there are micro centers nearby, Store location page (opens in new tab) on the company’s website.
