Ever wanted to eat a bag of chips while you were streaming online or talking to your friends? Well, Doritos has you covered. PepsiCo has launched a “Doritos Crunch Cancellation” campaign in Spain, offering free software for noise cancellation.
TBWA Spain came up with the marketing idea and Glassworks developed the technology. This AI-powered software acts as a filter for streamers who want a snack while streaming but don’t want their audience to crunch. Some of the most famous Spanish streamers such as Auronplay, aXoZer, Reborn and 8cho have tested and promoted the software.
Doritos Crunch Cancellation software http://www.doritos.es (opens in new tab), but. Instead, you have to sign up with your personal data to receive the download link in your mailbox. The main requirement is that your system must have an Nvidia GeForce RTX 20 Series (Turing) or GeForce RTX 30 Series (Ampere) graphics card. The software is supposedly based on his RTX Voice technology from Nvidia, which came out in 2020.
The installer weighs about 654MB and the software occupies up to 880MB after installation. Nvidia’s logo sits next to PepsiCo’s logo on the disclaimer, confirming suspicions that RTX Voice is likely powering Doritos Crunch Cancellation.In the installation folder, you’ll find versions for Turing and Ampere graphics cards. There are a number of his Nvidia-named files and plugins. Doritos Crunch Cancellation also relies on his VB-Audio Cable, an audio bridge between programs and devices. The program is simple, with a single slider that lets you choose between Performance and Precision modes of noise cancellation.
When Nvidia first released RTX Voice, the technology was only supported on Turing and Ampere graphics cards. This is because we relied on Tensor Cores to enable AI noise cancellation. However, it didn’t take long for an aficionado to find a hack to get his RTX Voice working on non-RTX graphics cards. Nvidia has finally allowed his RTX Voice to work with older GeForce GTX graphics cards through an update. If Doritos Crunch Cancel follows his RTX voice, should do it Works with any GeForce graphics card. However, I couldn’t run it on my system with a GeForce GTX 1080 Ti.
Either way, the Doritos Crunch cancellation is a great marketing move for PepsiCo to strengthen the Doritos brand among gaming enthusiasts. That said, if you own a Turing or Ampere graphics card, you can use Nvidia Broadcast instead. This is a great option with more AI-based features such as Virtual Background and Auto Frame.
