Last week, EVGA announced it was exiting the graphics card business. This was a big surprise and left many questions about the future of the brand. There was a lot of discussion on social media and online forums, especially about what his EVGA decision means for the future of the premium Kingpin sub-brand aimed at avid enthusiasts and overclockers.
Vince “Kingpin” Lucido has made a statement about the EVGA bomb, implicitly indicating he is willing to accept the offer.
and Facebook post To friends and fans, Lucido first thanked his friends and colleagues in the industry and shared his love for fans of EVGA Kingpin products. Lucido also said about the future of Kingpin products:
“If KP Hardware was meant to continue in any way, it certainly will. [smiley face]’” wrote Lucido.
Reading between the lines, we can see that Lucido is interested in new hardware partnerships. There are some obvious candidates for collaboration, especially if Kingpin hardware continues in his GPU space. His Big 3 Asus, Gigabyte and MSI are all heavily involved in the overclocking race, producing hardware tuned for overclocking feats. It’s easy to imagine one of these brands partnering with Kingpin Cooling to create GPUs, motherboards, and more. Of course, you may also see one of the lighter weight contenders using the Kingpin brand to raise awareness.
digest Friday’s announcement
We may have been waiting for an official statement on EVGA’s decision to exit the GPU market, but the company did not issue a press release. However, Jacob Freeman, Director of Global Product Management at EVGA, said: Posted on the official forums on Friday. Freeman provided the following brief summary.
- EVGA will not have next-gen graphics cards.
- EVGA will continue to support existing current generation products.
- EVGA will continue to offer current generation products.
The bullet points above are direct quotes — Freeman also emphasized that EVGA is very grateful to the “great community” for supporting their graphics card products over the years.
If you’re wondering why EVGA made such a big decision so close to the launch of the GeForce RTX 40 series, it’s probably because of EVGA’s commitment to customer service (extended warranties, step-up programs, etc.) You’re eating too much into tiny profit margins.