Windows 11’s Potential Subscription-Based Cloud Future Revealed by FTC
With so many cloud-enabled services that let you stream music, movies, and even games from almost any device (or browser), why can’t your operating system do the same? We have already begun this effort with our virtual machine product, Windows 365.
With Windows 365, each user is given their own custom Windows virtual machine hosted on the Windows 365 service. As a cloud-based service, each Windows virtual machine can be accessed using a web browser or apps on Windows and Mac devices. Support for iOS/iPadOS and Android devices gives you even more flexibility.
So what if Microsoft extended the functionality it currently charges businesses on a per-user, per-month basis to the general public? That’s exactly what the Redmond, Washington-based company envisions, according to internal documents. Thing. [PDF] Published thanks to FTC vs. Microsoft A public hearing is now being held. While the lawsuit revolves around the FTC’s attempt to block Microsoft’s proposed $68.7 billion acquisition of Activision-Blizzard, it also revealed ancillary details about the company’s business units.
As originally reported, The Verge, an internal Microsoft presentation titled “Strategy and Priorities for Modern Life” talks about the company’s ambition to “help people make the most of their time.” Microsoft also talks about its goal of serving more than 1.5 billion people every day across its software his platform.
The presentation, dated June 2022, states that one of Microsoft’s long-term goals is to use the foundation it built with Windows 365 to “make the complete Windows operating system streamable from the cloud to any device.” also clarifies. By moving Windows to the cloud, Microsoft says it will “leverage the power of the cloud and clients to improve AI-powered services and fully roam people’s digital experiences.”
The idea of offering Windows completely “in the cloud” for consumers might have seemed far-fetched a decade ago, but Microsoft is already leading its customers to such a transition. I’m here. For decades, Office has been one of Microsoft’s big hearts in the corporate and home environment. With Office 365, Microsoft moves from monolithic software applications, with new releases every one to two years, to as a service where customers pay monthly or yearly subscriptions to access cloud-based Office apps like Word and Excel. software model. and power point.
This subscription model represents a reliable, recurring revenue stream for Microsoft, rather than a one-time purchase that customers can choose to keep for years without upgrading. For a large, mature company like Microsoft, which is constantly on a mission to adopt smarter ways to increase revenue, moving Windows to this model seemed inevitable.
Perhaps one of the first steps for Windows 11 in Microsoft’s cloud model is Windows 365 boot. The feature, announced a month before him, will allow users to launch Azure-based cloud PC instances directly without logging into their local Windows 11 installation. Windows 365 boot is now available for Windows 11 22H2.
Elsewhere on the slide, Microsoft talked about its desire to strengthen both its Windows software and Surface hardware businesses by investing heavily in silicon partnerships. Microsoft has already partnered with Qualcomm on custom Arm chips for its Surface Pro X convertible, and the company is actively hiring senior project engineers for its “Microsoft Silicon Team.”