Rough waves may lie ahead of the Atari VCS retro gaming console, but the ocean behind it wasn’t all that great either. When the VCS was first announced, it initially sparked interest, but its challenging and controversial development took the shine out of the device. And after years of delays that meant the hardware was obsolete by the time it hit store shelves, the excitement about the console definitely diminished when we reviewed the VCS last year. It seems that he was not alone.
according to Atari half-year financial results The future looks bleak for VCS in fiscal year 2022/2023. Overall, the company’s revenue was $4.65 million, down 27% from the same period last year. More importantly, hardware revenue plummeted 92% year-over-year from $2.44 million to $212,466. Atari attributed the decline to “[reduced] Performance degradation due to cartridge activity and VCS. ” So it looks like consumers are turning their backs on the console.
Atari is restructuring its hardware business, which it criticized as “including the termination of its direct hardware manufacturing relationship” related to the VCS. However, Atari hasn’t mentioned that he plans to secure a new contract to manufacture the VCS, so it looks like that’s the end of the line for problematic consoles.
Going forward, Atari is implementing a new commercial strategy involving the development of “new hardware to complement the Atari VCS with partners under license agreements.” This doesn’t sound like a revised or next-gen of his VCS console, but it’s likely a new accessory for the system. The company already offers Classic Joystick and Modern Controller for VCS. However, it’s somewhat confusing for the company to shift resources towards creating new accessories for consoles that customers don’t seem to embrace on a large scale.
With its hardware strategy in flux, Atari is looking to other ventures to boost revenue next year. The company envisions licensing its own brand with “respected and recognized international brands” and will continue to expand sales of Atari X NFTs and create new tokens. However, blockchain ventures come with a lot of uncertainty and volatility, which can be risky for companies currently operating under negative conditions.
The Atari VCS 800 All-In Bundle is still available at retailers such as Best Buy and will cost $399. (opens in new tab)However, the cheapest place to find an Atari VCS is to buy directly from the company.you can grab All-in Bundle at just $239, directly from Atari stores.Former retail partners like game stop (opens in new tab) When Amazon (opens in new tab) It looks like the console has run out of stock.Anyone looking for a retro Atari fix on a slightly more successful console should consider Atari 50: Anniversary Celebration with a switch. If only Nintendo would offer a version of the console with a woodgrain finish and some orange buttons.