car maker bmw integrated Blockchain infrastructure company BNB Chain and Blockchain solutions through Coinweb to automate routine tasks and provide blockchain loyalty programs to customers in Thailand.
Coinweb brings blockchain technology to BMW. Bring Thailand’s massive user base to cross-chain infrastructure.https://t.co/lrKKc9YeaG
I’m ecstatic to end 2022 with a 💥
What will 2023 bring us? pic.twitter.com/Z666FHlEzS— Coinweb.io (@CoinwebOfficial) December 29, 2022
According to reports, BMW onboarded Coinweb primarily to utilize its decentralized and efficient architecture for operations. The BNB chain, on the other hand, will help automakers settle all their transactions.
Two Phases of Blockchain Integration
As a first step, BMW will focus on using integration to fully automate all business activities, especially financial operations.
In particular, Phase 2 will focus on launching a new customer loyalty program using a customized Web3 app built by Coinweb. The app determines each customer’s position in the BMW ecosystem through reward points. As a result of the reward, BMW’s customers will soon be able to purchase its products with transactions settled on the BNB chain.
It is worth noting that this is the second time BMW has subscribed to the potential of blockchain technology after four years. onboarding A blockchain for tracking cobalt supplies.
BMW and Ford launch A 2019 blockchain pilot will ensure cobalt is ethically sourced without leveraging child labor. In addition, auto companies such as Volkswagen and Hyundai Utilize blockchain technology for their operation.
