At Depop, most of the customer interactions happened only when the customer wanted to buy something, Lopez said. However, she said Instagram allows you to share more personal moments in your life through features such as stories used to post photos and videos that disappear after 24 hours. Buy from. “
Lopez still spends a lot of time on Depop, with less than 1,000 followers on Instagram and 30,000 followers. Her best-selling item, the $ 58 mesh halter top with embroidered flowers, became a hot topic at this year’s Depop and won customer praise in comments and reviews.
Other Gen Z designers spend much less time on the Depop store these days. Desireé Zavala, 23, from Caguas, Puerto Rico, made her way to Instagram last year after selling at the Depop shop. Conscious kid, Sagging. (The name of the shop is named after the Bratz doll.)
Zavala said he has become fond of Instagram, where users can use tools such as reels to create short video montages to ask customers for feedback, show off their costumes, and make fun of new items. She said she couldn’t communicate with customers that way at Depop.
Depop “looks like social media, but it doesn’t feel like social media because it feels like you can’t connect with anyone there, so it’s strictly a business,” she said. rice field.
Zavala has about 14,000 followers on both Instagram and Depop. Her Instagram feed is more lively, although 90% of her sales come from Depop. She recently posted a photo of a red and black lace camisole entitled “hOT GotH Sum Mer”, which received about 3,000 likes on Instagram and only 100 likes on Depop.
