How Apple’s VisionOS can pave the way for mainstream metaverse adoption

As for the future of the Metaverse, Instagram’s discontinuation of NFT support, the slow growth of many Metaverse projects, the potential security classification of Metaverse tokens such as SAND and MANA, and the launch of Apple’s VisionPro with no mention of the Metaverse specifically. etc., is currently being highly debated. at the WWDC conference.

But just because it wasn’t said doesn’t mean it didn’t exist.

Apple is notorious for lagging behind its competitors when it had the opportunity to perfect its hardware for the best user experience. Given the varying acceptance of the metaverse concept in the wider public sphere, it may be wise for Apple to avoid controversial terminology and focus on delivering a truly unique experience.

Apple VisionPro will launch with VisionOS, a new OS in Apple’s portfolio that already includes MacOS, iOS, WatchOS, and iPadOS, so we suspect this experience will be on the Metaverse operating system (OS).

Vision OS teeth The Apple Metaverse is a suite of highlight interactive apps that are embedded in the user’s environment and extend reality into a blend of physical and digital.

The future of the Metaverse is evolving as we explore and test new ways to interact in the digital space. Additionally, while Apple often leads in user experience, this is a new market for the tech giant, and the space is already full of experienced players who understand the inner workings of the digital world. .

One such player in the metaverse space is Matias Lapuschin, Director of Marketing for Web3. sensorium. crypto slate We recently sat down with Lapuschin in an interview to share our take on Apple’s latest Vision Pro and VisionOS releases.

Spatial computing and XR

Apple may not have explicitly mentioned “metaverse” or “AI” in its announcement, but Rapshin said that Apple’s focus on hardware and operating systems is focused on things like spatial computing and the metaverse. emphasized that it reflects the company’s commitment to emerging technologies.

Lapusin said:

“Apple’s lack of buzzwords like ‘metaverse’ and ‘AI’ in its announcement does not indicate that the company is indifferent or uninvolved with the future of spatial computing.”

He explained that Apple’s focus on Vision Pro and VisionOS underscores the company’s commitment to providing top-notch devices and operating systems as starting points for emerging technologies. Apple’s focus on hardware underscores the company’s commitment to pushing the boundaries of AI-powered VR games, AR experiences, and the Metaverse.

Apple’s Mixed Reality Strategy and its Impact on the Metaverse

According to Lapuschin, Apple’s decision to focus on mixed reality as a bridge to the Metaverse is a strategic move.

“Apple’s approach aims to demystify the metaverse and normalize the transition to it through the lens of XR,” he said.

Augmented Reality (XR) refers to the collective market associated with augmented reality technologies including Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR).

By developing an ecosystem of hardware and software that enables immersive experiences, Apple is future-proofing and paving the way for mainstream acceptance of the Metaverse platform.

Potential Value and Usefulness

Discussing the Vision Pro’s price and utility, Lapuschin argued that skepticism about its value will likely fade as the device permeates our lives. he explained,

“As the device enables new means of communication, enhances remote work capabilities and uncovers new applications, skepticism around its value will likely fade.”

Lapushin thinks it’s an oversimplification to dismiss the Metaverse as a distant reality. He noted that the technology landscape is dynamic and can be quickly overturned by breakthroughs like Vision Pro.

“For example, Vision Pro is designed to redefine human-machine interaction with intuitive hand and eye-tracking technology.”

These features enhance the user experience and inspire metaverse developers to create immersive realities.

Sensorium integration with Apple’s Vision Pro

Lapushin highlighting sensorium We are dedicated to building high quality immersive experiences in line with the vision presented in Apple’s Vision Pro.

“Our commitment to bring the Sensorium Galaxy Metaverse and recently announced Sensorium Arc platform to Vision Pro proves our excitement and readiness to capitalize on Apple innovation.”

Sensorium enables over 300,000 users to create and interact with AR and AI powered content through the Sensorium Galaxy. metaverse. Lapusin believes Apple’s new devices can open up creative opportunities and serve as a catalyst for expanding its user base.

Vision Pro for entertainment, education and immersive technology

Imagining potential applications for Vision Pro, Lapuschin said:

“Imagine generating an AI-controlled DJ for your home party or attending a virtual performance of a historical figure like Salvador Dali. With the introduction of devices like the Vision Pro, it becomes a tangible reality.”

The launch of Apple’s Vision Pro is a nod to a future where immersion and interactivity are central to digital experiences. Apple is taking a leap forward by building spatial computing capabilities into its devices and operating systems, helping transform the metaverse, VR, and XR industries. In the words of Matthias Lapusin,

“The convergence of these technologies is not just the next big thing. It could very well be the new normal of entertainment and connectivity.”

Fluctuating global macroeconomic conditions, an unclear regulatory framework for digital assets, and the rapid growth of AI and LLMs make the future of the Metaverse as worrisome as most of the emerging non-AI digital sectors at the moment. I’m here.

However, generative AI could be an important catalyst for Metaverse experiences in the years to come, as it brings NPCs to life and makes world building easier by simply describing what you want. It’s an exciting future, and new players entering the space with the scale and UX expertise of Apple, the Metaverse operating system of the future, could usher in an exciting new era. I have.