Sheryl Sandberg’s Legacy – The New York Times

admin June 3, 2022

0 4 minutes read

It’s not clear how history judges Sheryl Sandberg.

Sandberg said Wednesday that he left Meta 14 years later as the company’s second commander, but left behind a complex professional and personal legacy.

She helped make the company, formerly known as Facebook, one of the most influential and wealthy companies in the world.With her writing and her advocacy for women at her workplace sorrow It influenced Sandberg on topics that most other American executives didn’t touch.

But Sandberg was also partially responsible for Facebook’s failure at a critical moment. Especially when the company first denied and distracted Russia’s responsibility for the Russian-backed trolls that abused the site to fuel the American division prior to the 2016 US presidential election. Her 2013 book “Lean In” started an important conversation, but some of the ideas now feel obsolete.

As my colleague wrote, “Sandberg ends his tenure at Meta, far from the pinnacle of reputation he has reached over the last decade.”

Some American superstar tech companies, including Apple, Amazon, Google, and Oracle, have lived a relatively recent transition in which the iconic founder handed over power to the hired hands. Of course, Sandberg is not the founder of Facebook. But Facebook wouldn’t be like it is today without the partnership between Sandberg and Mark Zuckerberg. There is neither good nor bad.

It’s hard to imagine her departure making a big difference to Facebook. This suggests that Sandberg’s greatest influence may have been in the past, and she’s no longer as important on Facebook as either her supporters or critics believe. ..

Architects Transforming Digital Advertising:

23-year-old Zuckerberg hired Sandberg in 2008 to find a way to build Facebook into a large, lasting business. With that score, she succeeded beyond anyone’s dreams. But her heritage is also complicated.

Sandberg led a plan to build a more sophisticated advertising system from scratch, primarily based on what helped Google develop. Facebook ads were tied to people’s activities and interests on the site. Like Google, many advertisers bought Facebook ads online, not through sales reps, as was common in TV and newspaper ads. Later, Sandberg developed a new system for Facebook advertisers to more accurately identify potential customers.

Google and Facebook have transformed product marketing primarily from art to sometimes eerie science, and Sandberg is one of the architects of that change. She shares her achievements (or accusations) of developing two of the most successful and perhaps least defensive business models in the history of the Internet.

All the anxiety about today’s apps snooping people and collecting all the activities to better market the dishwasher is partly what Sandberg is doing. Facebook and Google have annual advertising revenue of $ 325 billion, as do all other online companies that make money from advertising.

Patterns of refusal, bias, and defense.

Sandberg initially publicly stated that Facebook played little role in organizing the Capitol riots on January 6, 2021. That wasn’t true at all. As my colleagues Sheila Frenkel and Cecilia Kang reported, people used Facebook to disseminate false information about election scams, which fueled anger among protesters. Some mobs used Facebook to openly discuss the logistics of the attack in advance.

In her 2021 book Ugly Truth, Sheila and Cecilia try to maintain the company’s reputation and their own reputation, rather than doing the right thing to Sandberg’s critics. I write that it is part of the pattern.

Sandberg was also one of the heads of Facebook Delayed or inadequate initial response In 2018, a news report that political consulting firm Cambridge Analytica was able to collect the personal information of millions of Facebook users.

Technical journalists who pay close attention to Facebook, etc. Asked regularly Why Sandberg chose to stay in the company in recent years. My colleague Mike Isaac said in today’s DealBook newsletter that Zuckerberg lost his influence as Zuckerberg took more command over the company.Other executives Takes over the duties that once belonged to SandbergIncluding government policy oversight.

Sandberg may have once believed that working on Facebook could be much better than outside the company, but it was no longer possible to determine if it was true.

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This week’s tips

How to report spam text

Brian X. ChenThe New York Times consumer technology columnist offers advice on how to be part of a solution to the tragedy of fake text messages.

In a recent column, I reported on the growing annoyance of text message spam, which has recently outpaced the rise in Robocall.

The text may be a shipping notice for a package you did not order, or a sale of suspicious health products such as weight loss medications. The links in these texts usually refer to websites that request personal information, such as credit card numbers, that fraudsters may use for fraud.

There are no signs that SMS spam will slow down. So one of the best things you can do is be part of the solution. Forward the spam text to your mobile operator.

This helps mobile operators know the phone numbers and languages used in spam texts. This is information that helps carriers improve their technology to prevent these messages from reaching their mobile phones.

Here’s how to forward spam text to your mobile carrier:

For iPhonePress and hold the message[その他]Tap. Then press the forward button, which is the arrow in the lower right corner of the screen. Enter 7726 in the Recipient field and press Send.

For Android phones, Press and hold the message. When the menu appears, select Forward Message. Enter 7726 in the Recipient field and press Send.

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Will the more children bring their phones to the classroom, the safer they will be at school? Expert Said The Washington Post recommends that children should pay attention in emergencies, such as when a school shoots teachers or other educators, and that the phone can make unwanted noises during a quiet blockade. Said he didn’t. (A subscription may be required.)
The sound of nothing is obviously a big business: According to Bloomberg News, people who create Spotify audio mixes with static ocean waves and other white noise alone earn up to $ 18,000 a month. report.. (A subscription may be required.)