Walmart strikes streaming deal with Paramount.

walmart Said Agreement reached to include Paramount + Streaming Services in Walmart + Membership Packages, giving select customers access to TV shows and movies from franchises such as ‘South Park’, ‘SpongeBob Squarepants’ and ‘Star Trek’ Now

Streaming subscriptions are free for Walmart+ subscribers who pay $12.95 a month and include a range of benefits such as fuel discounts and free shipping at retail giants.

Walmart+ general manager Chris Cracchiolo said in a statement that the company chose Paramount+ because the service had “something for everyone.” Walmart was also in talks with companies like Disney and Comcast.

The widespread adoption of streaming has disrupted the market for services that deliver TV shows and movies directly to consumers. With major media companies such as Netflix, Disney, Paramount and Comcast all competing for subscribers, his partnerships with providers such as Walmart, who have millions of customers each week, have become an attractive proposition. I’m here.

Paramount and Walmart have a longstanding business relationship. Paramount has his 13-person dedicated team in Bentonville, Arkansas, where Walmart is headquartered, and sells products based on Paramount’s Paw Patrol, Teenage His Mutants, He Ninja Turtles, and SpongeBob franchises. increase.

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