Health

What’s Next for Juul and E-Cigarettes?

The Food and Drug Administration ordered Juul Labs to stop selling e-cigarettes in the United States on Thursday. The company said it could not determine the potential health risks of its products because it provided inconsistent and inadequate data.

The company’s pods and cartridges are one of the most widely sold e-cigarette devices. Does the FDA’s ruling mean they are no longer for sale, and what are the alternatives for Juul users?

Early on Friday, Juul requested the U.S. Court of Appeals in the District of Columbia for an emergency stay ordered by the FDA.

Juul argued in its filings that the agency’s decision was motivated by political forces trying to blame the company for the youth e-cigarette crisis. The FDA has decided to ban Juul “under enormous political pressure from Congress.”

However, the FDA does not cite the use of minors in its decision to ban Juul from the market. Rather, the agency said Juul did not provide sufficient evidence that the product prevented the leaching of chemicals from the device into the nicotine vapor inhaled by the user.

If you are granted a stay in Juul, we may prohibit the FDA from enforcing a ban on the sale of Juul products until you appeal to courts, federal agencies, or both. Juul isn’t the only option for staying at this time. The company is experimenting with all short-term options to continue selling its products while embarking on a longer appeal process.

As news of the ruling spread, some consumers were still able to buy Juul cartridges and their tobacco and menthol-flavored pods.

However, the FDA said Thursday that retailers selling Juul products would be subject to enforcement measures at some point and ordered Juul to stop selling or distributing the products. Juul no longer sells products on its website. Items are very likely to be removed from the shelves immediately unless the company is allowed to stay to allow the product to market.

In a court filing, Juul said the agency’s decision “had already had the intended effect,” indicating that some retailers have stopped selling Juul products.

According to the FDA, individual consumers are not subject to penalties.

The FDA does not require a total ban on all arc products. As part of a new regulatory agency for the so-called Electronic Nicotine Delivery System (ENDS), the agency has considered applying for millions of products.Already approved 23 of themIncludes Vuse Alto, a market leader manufactured by RJ Reynolds, and several other products manufactured by NJoy and Logic. (Applications for one million other products have been rejected.)

As part of that review, authorities will consider whether the product is a viable alternative to flammable tobacco that can help smokers quit smoking, and whether the product’s benefits to public health outweigh its harm. need to do it.

According to Nielsen data, the best-selling vaping brand in the United States in the last 12 weeks was Vuse Alto, with sales of $ 414 million, accounting for 33.4% of the total e-cigarette market. The second closest is Juul, which has a market share of 33%. None of the other brands approached these two companies. The next best-selling brand, NJoy Ace, occupied only 2.4% of the market.

According to data research firm Euromonitor, the US tobacco industry generated about $ 99 billion in revenue last year, while e-cigarette products like Juul were $ 7.8 billion. However, tobacco sales are declining. Euromonitor predicts that tobacco sales will decrease by about 13% by 2026, while vaping products are expected to increase by about 22%. Tobacco giant Altria, which acquired a 35% stake in Juul in 2018, saw a slight decline in sales last year. According to the submission to the regulatory agency..

There are an estimated 30 million traditional cigarette smokers in the United States, a number that has declined over the decades.

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