Google ended the Stadia service a few months ago, but it hasn’t completely abandoned the gaming industry. Instead of building its own platform, Google is pursuing live-service games that support the use of its cloud infrastructure, acknowledging that past efforts alone haven’t worked.
talk Axios, Jack Buser, Director of Gaming Industry Solutions at Google Cloud, provided insight into the company’s new gaming strategy. Instead of pursuing an older platform for consumers, Google is bundling his cloud services for live-service games his publishers. Buser says they’re still “fully committed to the game,” but the future looks different after Stadia.
“In that moment when we basically had to make a decision about Stadia, at Google Cloud, when we were helping other people build this stuff, not necessarily building it ourselves. We found ourselves in top shape,” Buser told Axios.
This is a pivot to position Google as a competitor to other cloud infrastructure providers (such as Amazon and Microsoft) and abandon its pursuit as a gaming platform. Google Cloud already partner with a publisher Developers at Niantic, Embracer Group, 2K, and more. The service is clearly different from his original Stadia product and is not meant to offer the old Stadia streaming technology.
“We didn’t offer that streaming option because it was tied to Stadia itself,” Buser told Axios. Stephen Totilo“So unfortunately when we decided not to move forward with Stadia, we weren’t able to offer that kind of service either.”
The option Buser mentioned is AT&T deal from 2021Google’s Stadia technology powers wireless providers’ game streaming through mobile browsers.
Google’stumultuous story Stadia will end on January 18th of this year, hardware refund and other Google Play-related purchases in 2022. No longer available on Google’s platform, but Bluetooth update It should work elsewhere.
Andrea Shearon is a freelance contributor for IGN covering games and entertainment. She’s worn several hats during her seven-year career in the games industry, including Fanbyte, USA Today’s FTW, TheGamer, VG247, and her RPG byline on her site. Find her on her Twitter (@ Majora) or the Materia Possessions podcast to chat about series including FFXIV, RPGs, and giant robots.
