Inside the Apple Store Battle for Union Representation

Apple has hired Littler Mendelson, an employment law firm, to slow down the promotion of labor law. We also provided the store manager with points for discussion. This includes the fact that integration can reduce promotions and reduce time flexibility. Deputy.. And last week, the leaders urged employees not to unite and said they would raise wages from $ 20 to $ 22 an hour.

Deirdre O’Brien, Apple’s Senior Vice President of Retail, said: The video was sent to many of the company’s approximately 65,000 retail employees.The video was previously reported The Verge..

Apple spokesman Josh Rosenstock has declined an interview request with O’Brien and Alex Barras, managers of the Cumberland Mall store, about 10 miles from downtown Atlanta. And employees standing on the fence or opposed to promoting the union were hesitant to talk to the New York Times.

Rosenstock said in a statement that the company offered many benefits to retailer employees, including healthcare, tuition refunds and family vacations. “We appreciate everything they bring to Apple,” he said.

Apple is countering the union’s push, even though online orders are reducing the importance of stores. According to Louup Ventures, a technology research company, about 6% of Apple’s sales come from retailers, about half of its pre-pandemic market share.

Although the economic importance of stores is waning, employees like Rhodes see stores as a physical connection to Apple’s wider world. She loved Apple products, so she started working for Apple. She bought her first iPhone at the age of 16 with the money she earned from working at McDonald’s. She became obsessed with the company and attended hours of product events to foster a growing interest in “their way of working.”

In 2018, she impressed store technicians with her knowledge of the Apple Watch and urged her manager to apply for a job in her hometown of Louisville, Kentucky. She later moved to Atlanta and was transferred between the Cumberland Mall stores. Bath & Body Works and Pandora Jeweler.

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