When you think of Nerf, you’ll remember using a variety of colorful and exciting blasters to shoot endless bubble darts to your friends and family. But when Hasbro’s first mascot, Murph, comes to mind, it’s all changing.
Hasbro has just introduced it, and this is not a joke. A new nightmare mascot of a NERF branded product named “Murph”.
Murf’s terrifying catchphrase is “Unleash play in you.”
This is Murf: pic.twitter.com/THZYb02sKY
— Alex Zalben (@azalben) June 17, 2022
Murf is a humanoid character made of hundreds of nerf darts, and according to the company, it has no fixed gender or gender and uses pronouns. They lack facial features, or anything other than the general human-like shape, and ultimately look like something in a horror movie.
Murf is a rare choice to lead a new Nerf campaign called “Unleash the Play in You”. This campaign aims to enjoy more children and adults outside in the sun. But even though they seemed to crawl deep into hell, Hasbro’s SVP and GM Adam Kleinman calls Murf a “playful and talented athlete.”
“We wanted to introduce a mascot that represents this timeless, unlimited fun that lives in all of us and creates the physical embodiment of that sensation that you get when you play with Nerf. “It was,” Kleinman said.
It looks like Murf is more likely to grind us than trying to drive us into the outdoors, but nevertheless, the new mascot is promoting this month to disseminate information about the company’s summer initiative. It will begin to appear in materials and Nerf social media channels.
Anyway, please do your best to sleep tonight. Hopefully he will have fewer nightmares than the dreaded Nerf Legends FPS released last year.
Billy Gives is a freelance writer for IGN.
