With Microsoft’s acquisition of Activision Blizzard in jeopardy, Sony’s president warned that cloud gaming remains technically “extremely difficult.”
Speaking with financial timesSony CEO Kenichiro Yoshida has thrown cold water on the potential risks to PlayStation from cloud gaming.
“I think the cloud itself is a great business model, but when it comes to games, the technical difficulty is high,” says Yoshida. “So cloud gaming will have challenges, but we want to address those challenges.”
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These technical issues are familiar to gamers. Latency issues affect responsiveness and create a frustrating online experience.
But Yoshida said Sony could use the artificial intelligence agent GT Sophy to improve cloud gaming performance.
Yoshida also addressed the cost issues associated with running cloud gaming servers that sit idle for most of the day until traffic increases in the evening, or “dark hours,” as gamers come online. bottom. Sony made the most of this quiet time of the day by pitting her GT Sophy against human players in Gran Turismo.
“The dark ages of cloud gaming were a problem not only for Google, but also for Microsoft,” says Yoshida. [quieter] AI takes hours to learn.
Yoshida’s comments came after Britain’s Competition and Markets Authority (CMA) blocked Microsoft’s $68.7 billion acquisition of Call of Duty maker Activision Blizzard, shocking the video game industry.
The CMA has expressed concern about the possibility of Microsoft dedicating Activision Blizzard games such as Call of Duty to Xbox Cloud Gaming, increasing its potential dominance of the market as it grows.
Microsoft has taken pains to downplay the importance of cloud gaming to Xbox to refute the CMA’s claims. Xbox Cloud Gaming is available to Xbox Game Pass Ultimate subscribers at no additional cost, but Microsoft has yet to announce subscriber numbers.
Sony’s approach to cloud gaming is relatively low-key, and Yoshida declined to comment when asked about the potential impact of Microsoft’s acquisition of Activision Blizzard on the company’s business.
Microsoft’s acquisition of Activision Blizzard is in a delicate situation. The company is appealing the CMA’s decision, with a hearing scheduled for July 24. Microsoft set to face off with Federal Trade Commission in Augustfiled a lawsuit last year seeking an injunction to stop the purchase. The EU approved the deal last month.
