Video Games

Ubisoft Is Shifting to a $70 Price Point for AAA Games

Ubisoft’s biggest game will now sell for the price of $70. This is something the company has resisted so far.

during an interview with Axios, Ubisoft CEO Yves Guillemot has confirmed that the company’s upcoming AAA game will retail for $70. This is a price increase in line with current industry standards.

“Some games are priced the same as our competitors,” he confirmed. “Big AAA games he offers for $70.”

Skull & Bones was the first of these games to set a new price of $70. Amazon has already adopted a new pricing structure, with both PS5 and Xbox Series X|S versions of his Skull & Bones available for pre-order for $69.99.

but, Ubisoft store itself The list of games is only $59.99. Save $10 by pre-ordering the game directly from Ubisoft. At least for now. It remains to be seen if Ubisoft will update its store to match the new prices. So if you’re interested in Skull & Bones, we encourage you to act quickly.

Until now, Ubisoft has stuck to the $60 price cap for the latest generation of standard edition games. However, we made it clear at the time that we would not rule out price increases, and that has happened.

Want to learn more about Ubisoft’s games? Check out the latest Skull & Bones trailer and what’s in each edition of Assassin’s Creed: Mirage.

Ubisoft Forward: Skull & Bones Slideshow

Ryan Leston is IGN’s entertainment journalist and film critic.you can follow him twitter.

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